16:01:56 RRSAgent has joined #Grant-for-the-Web 16:01:56 logging to https://www.w3.org/2020/10/28-Grant-for-the-Web-irc 16:01:58 RRSAgent, make logs Public 16:02:00 Present+ 16:02:00 Meeting: Web Monetization and Grant for the Web 16:02:04 present+ 16:02:30 maxf_ has joined #Grant-for-the-Web 16:02:31 benoit has joined #Grant-for-the-Web 16:02:41 igarash has joined #Grant-for-the-Web 16:02:42 [resent+ 16:02:44 xiaoqian has joined #Grant-for-the-Web 16:02:48 present+ 16:02:49 present+ 16:02:59 scribe+ ali 16:03:01 Ralph has joined #Grant-for-the-Web 16:03:11 present+ 16:03:16 igarashi has joined #Grant-for-the-Web 16:03:27 present+ 16:03:38 There will be no recording of this session, captioning is unfortunately not working 16:03:38 r12a has joined #grant-for-the-web 16:04:07 Ralph will help with getting captioning working 16:04:56 danyao has joined #Grant-for-the-Web 16:05:17 AramZS has joined #Grant-for-the-Web 16:05:24 present+ 16:05:32 present+ 16:05:43 jeff has joined #Grant-for-the-Web 16:06:24 ErikaD has joined #Grant-for-the-Web 16:06:44 Chris Lawrence, sr program manager for grant for the web, from Interledger foundation, presenting. Also have another session later today 16:06:46 tm has joined #Grant-for-the-Web 16:07:11 Reminder that TPAC code of conduct applies 16:08:13 Grant for the web is a 100M (USD) fund to help develop web monetization and interledger protocol use through things like standards, projects, etc 16:08:31 so far the program has committed close to 8M USD in over 100 grants 16:08:54 present+ 16:09:00 Guest: Dave Gehring, one of the first grantees 16:10:01 Dave, CEO /Founder distributed media lab, 3 year old startup, goal to establish new economic framework on the web for journalism 16:11:21 was a google, then joined Guardian news, helped launch AMP project 16:11:48 Claw has joined #Grant-for-the-Web 16:12:29 distributed media lab, then web monetization came along 16:13:11 Q (chris): relationship between the web & journalism 16:13:27 A: distinction between journalism and new media. 16:14:06 journalism is thriving but monetization not working. Media companies who employ journalists are struggling 16:14:40 work with local media & how to create business models that are tailored to the economics of the web 16:16:02 Needed to hold power accountable 16:16:47 Q: what isthe promise you saw in standards-based approach & web monetization 16:17:41 A: became apparent in 2011/2012, there was no way for media companies to operate on the web - no standards-based approach to syndication 16:18:20 models are either ad-based or consumer based 16:18:31 on consumer funded side, at am impass 16:19:16 didn't see how to do that, all paywall solutions were proprietary. Unrealistic to assume everyone would select the same proprietary system. 16:20:20 cross posting difficult due to paywalls on the original content 16:20:23 maheshk_ has joined #Grant-for-the-Web 16:20:48 stumbled across web monetization as a building block 16:21:59 q: what cultural shift needs to happen to change silos 16:22:15 A: cultural change well underway 16:23:50 movement towards collaboration in the media industry 16:24:08 realizing that resources are scarce, nature of competition is changing. 16:24:36 editorial collaboration has provided a basis for commercial collaboration 16:25:24 fundamental problem is asymmetry on the economic model, cannot achieve scale that puts them at disadvantage. 16:25:59 can only achieve this scale with standards based approach 16:26:22 only way to compete with large platforms 16:28:07 Grant for the Wb project is centered in news industry, leading edge of what makes the web awesome. want to make sure content & information we need to be free and self governing - when this is undermined we take away the value of the open web 16:28:18 q? 16:28:41 plh - do you have a question? 16:29:48 Do we have any questions for Dave? 16:29:54 web monetization use case, sports: subscription $ goes into a queue, is distributed to participating publishers 16:30:27 browsers didn't come with a way of making money. web monetization one way of trying to address that discrepancy 16:31:06 hoping to show other industries way to use this to make $ 16:32:40 focus on providing good incentive for news organizations to participate is one side of the equation. Other side is getting consumers to participate - getting it as a standard built into browsers to decrease friction for consumer adoption. 16:33:16 is successful & universally applied, foundation laid for commercial innovation 16:33:28 q+ Mallory 16:33:42 q- Mallory 16:34:07 Q: using Spotify as an example - what properties/features you think would be similar 16:34:17 e.g recommendations 16:34:31 q+ 16:35:32 A: platform allows forming collections of content & put them on their websites. Don't have same approach to algorithms that platforms take. news has editors, takes opposite approach to algorithm-based platforms. 16:36:07 Spotify analogy is around commercial aspect for distribution of creator content 16:36:14 ack benoit 16:37:36 Q: how money gets to creators - spotify model mostly goes to distributors (labels), journalism has the same problem with freelancers 16:38:42 A: focused on news media business models; fund organizations that employ journalists as opposed to freelancers- believe need editorial oversight 16:39:24 the function of journalism requires a team to maintain integrity; looking to fund those teams 16:40:25 q: disruptive nature of web monetization on ad-based models. what incentive would some of these platforms have to support web monetization 16:44:04 A: driving reader revenue for news publishers is a goal, content makes the open web better - of there is not a robust open web then search/ads suffers. News will be multi-modal. Current efforts are clunky and piecemeal. Web monetization could reduce friction, also help with political side. 16:45:35 distributed model for readers could be huge for the industry 16:45:53 Jeff Jaffe joining as speaker 16:46:32 Role of W3C in keeping Grant for the Web focused on standards 16:47:26 A (Jeff): Grant for the web has been focused on standards. 16:47:57 architecture for web monetization project is broader than news publishers. 16:48:22 freelance writers could also take advantag 16:49:06 also opens up global opportunities for more economically disadvantaged countries 16:49:29 W3C can provide guidance, horizontal review 16:50:00 Working on collaboration between Grant for the Web & W3C 16:50:17 more to come 16:51:02 (Chris) Grantees are looking for revenue model, but the hope is that they are also advancing the standard 16:52:53 downstream collaboration could be things like reviewing proposals for web architecture, e.g. accessibility 16:53:34 Could help grantees in places like Africa, India, South America join W3C 16:53:42 need more diverse voices in W3C 16:54:12 Grant for the Web program design includes diversity and inclusion globally. 16:54:20 can include and underwrite memberships 16:55:09 stay tuned for more news of upcoming collaboration 16:56:54 Alan has left #Grant-for-the-Web 16:57:24 zakim, end meeting 16:57:24 As of this point the attendees have been Alan, dom, ali, lgombos, benoit, mserrate, igarashi, AramZS, plh, xiaoqian 16:57:26 RRSAgent, please draft minutes v2 16:57:26 I have made the request to generate https://www.w3.org/2020/10/28-Grant-for-the-Web-minutes.html Zakim 16:57:29 I am happy to have been of service, plh; please remember to excuse RRSAgent. Goodbye 16:57:33 Zakim has left #Grant-for-the-Web 16:57:39 rrsagent, bye 16:57:39 I see no action items