Task Force Activity

• This task force iteration begin in July 2018
• Thanks to task force participants!
• Thanks to Facebook for contracting with designer Heath Cecere!

Approach

• Initial brand analysis
• Refined logo ideas over multiple iterations, 7 teleconferences
• At TPAC:
  • Seek support from the Working Group for a proposal
• After TPAC:
  • Finalize inalize designs and deliverables (formats, etc.)
  • Anticipate official release of logos with Recommendation announcement

Task Force Converged on These Ideas

• Wallet
• Globe
• Exchange

Logos

Ian shows logos

Proposed Policies

• W3C would trademark the logo (icon with specific colors, alone and in conjunction with words)
• Usage policy would be open; see HTML5 logo example

Broader Discussion about Merchant and User Adoption

• Button and sheet experience are linked; need to do user testing regarding logo in both places.
• Shopify's findings indicate users leave sheet; how can we increase confidence? (e.g., merchant favicon in sheet)
• Should button reflect more browser identity?
• Issue 777: Can brower manage pay buttons to improve usability and privacy?