Early Experiments Show Faster Checkout

• Shopify findings
• J.Crew: Wait times for checkout on J.Crew’s online store have decreased 75% [with Payment Request API]

And Need to Improve Usability

• Browsers continue to adjust based on feedback
• Visual identity task force discussing logo, button/sheet connection

Available Resources

• MDN Documentation
• FAQ
• Intros and demos
• Developer guides
• Visual identity (in development)

What are Primary Obstacles?

To be analyzed:

• Unawareness
• User experience confusion
• Reluctance to adopt while standard not completed / deployed universally
• Adoption technically difficult
• Concerns about handing user experience to browser
• Key features missing
• Does not address most important merchant issues

Potential Tactics

• Better understanding of SWOT?
• Influential merchants?
• PSPs and platforms (for scale)?
• Additional documentation for developers?
• Visibility at conferences?
• Analyst and press outreach?
• More experiment data?
• Focus on specific markets (e.g., US or EU or India or China)?
• Marketing campaign with Membership?