13:00:37 RRSAgent has joined #wot 13:00:37 logging to http://www.w3.org/2015/11/18-wot-irc 13:01:29 present+ Karen 13:01:40 taki has joined #wot 13:01:54 zakim, who is here? 13:01:54 Present: Karen 13:01:56 On IRC I see taki, RRSAgent, Zakim, Yingying, kaz, joerg, Karen_, fwtnb, youenn, realitygaps, misalias, schuki, tobie, thor, dfr, jet, ms7821, trackbot 13:02:16 present+ Joerg Heuer 13:02:27 present+ Kaz_Ashimura 13:03:01 [ Kaz, Joerg, Daniel, Dave, Karen, Taki, Yinying ] 13:03:41 present+ Yingying_Chen 13:04:06 dsr has joined #wot 13:05:16 meeting: Communications Strategy Task Force 13:05:20 chair: Joerg 13:06:04 present: Joerg, Dave, Yingying, Karen, Daniel, Takuki, Kaz 13:06:15 scribenick: dsr 13:06:19 agenda: https://lists.w3.org/Archives/Public/public-wot-ig/2015Nov/0028.html 13:06:27 agenda: https://lists.w3.org/Archives/Public/public-wot-ig/2015Nov/0028.html 13:08:01 yes 13:08:50 DarkoAnicic has joined #wot 13:08:57 present+ Darko, Katsuyoshi 13:11:01 Dave invites Karen to introduce herself. 13:11:41 joerg has joined #wot 13:11:55 Karen: I support the activities of W3C and also work with the W3C Communications teams on outreach, marketing and messaging, and look forward to working with you all. 13:12:42 Joerg introduces the role of the communications task force, explaining to we hope to reach out to. 13:13:07 Comms task force wiki page: https://www.w3.org/WoT/IG/wiki/Communication_Strategy_for_Web_of_Things_IG 13:13:55 Joerg thanks Yingying for creating the wiki page and to Karen for offering her help. 13:15:51 ryuichi has joined #wot 13:16:06 Joerg runs through the various goals for the task force, and the need for people to do the work. 13:16:43 q+ 13:17:00 ack Kar 13:17:58 Karen: I applaud you for being comprehensive and seeking to address all these audiencies. In the short term we have some deadlines to address, and these could be a valuable testbed. 13:18:53 One is that W3C will have a suite at the Consumer Electronics Show (CES) is Las Vegas in January and we expect to meet with analysts and C-level people. 13:19:34 Another is the Industry of Things, World in San Diego in February, where our CEO Jeff Jaffe has been invited to speak. We will also have a booth. 13:19:41 http://www.industryofthingsworldusa.com/en/ 13:19:51 dape has joined #wot 13:19:53 We need slides for that event in January. 13:20:07 present+ Daniel_Peintner 13:20:19 i|Another|https://www.cesweb.org/ 13:20:44 present+ Ryuichi 13:21:38 Karen: one of the points where we have been struggling is how much of the WoT IG’s work is focused on different application domains and industries. 13:22:23 Technical framekwork messages don’t resonate with business people. We may therefore may need different materials for the technical and business perspectives. 13:22:38 s/framekwork/framework/ 13:24:30 Dave: I agree as I have been looking at smart manufacturing and see that they have their own world which is very different from other domains, so we perhaps need some generic materials and some that are domain specific. 13:25:54 Joerg: any other comments relating to the agenda? [no] 13:26:16 Joerg: let’s look at the wiki page, see https://www.w3.org/WoT/IG/wiki/Communication_Strategy_for_Web_of_Things_IG 13:27:05 Joerg invites Yingying to talk us through the page 13:27:46 scribenick: Karen 13:27:55 Dave: We have been discussing scope on emails 13:28:04 …on wiki we are outlining some of the actions 13:28:11 …Track and prioritize conferences and events 13:28:16 …Karen talked about some events as well 13:28:27 …we would like to encourage people in the IG to participate in more events 13:28:48 …support people inside and outside group to give them materials they need to talk about what W3C is doing and the work we are trying to achieve 13:28:59 …and the idea to reach out to external communities and other events 13:29:03 …where we want people to start using 13:29:10 …plug fests, demos 13:29:20 …to succeed we also have to look for external opportunities to do this 13:29:23 katsu has joined #wot 13:29:28 …cannot just be W3C staff, but also the organizations involved in the group 13:29:37 …working on one of these open source projects 13:29:46 …hope to introduce @ to speak to security TF at some point 13:29:54 …he is doing work at this area 13:29:59 …and for work we will do at F2F 13:30:06 …and to reach out to various industry organizations 13:30:14 …Keeping a wiki page of some of these, not 100 percent 13:30:18 …like help maintaining this 13:30:25 …and help to reach out with the landscape surveys 13:30:44 …and where practical and appropriate to enter into formal collaboration agreements such as we have done with IIC 13:30:52 …We have some text that needs refinement 13:31:02 …I have been invited to speak at ETSI m2m conference in December 13:31:08 …David Rogers of IoT Security Foundation 13:31:15 …we have had some discussions with him 13:31:18 …Calls with intel 13:31:23 …bring them to talk more about work in IoC 13:31:28 …Google is a big player 13:31:43 …we have had some discussion on beacons work, but would like more information on other work 13:31:49 …Also speaking with Professor @ 13:31:59 …to talk about resources in manufacturing area 13:32:13 …and to support people in the business development team when it comes to recruiting new members for W3C 13:32:18 Joerg: Ok 13:32:29 …Thanks for the introduction so far 13:32:36 …initial exchange over email we had 13:32:44 …on one hand was how to 13:32:51 …this page is kind of a mission statement 13:32:59 …and on the other hand already some work in progress 13:33:06 …wondering if you can separate the two 13:33:20 …people wondering what the group is about and what the responsibilities are to give an introduction 13:33:34 …and then to have the working content to have the status, the relations we have and the on-going activities 13:33:41 …that was not really clear to me when I saw this page 13:33:54 …what do you think how to separate the agenda from the current working status 13:34:07 …in responsibilities you have captured current status of activities with on-going contacts 13:34:17 Dave: yes, just there temporarily for discussion 13:34:21 …agree we should separate them 13:34:27 Joerg: To get some impression 13:34:33 …what could be kind of a working structure 13:34:41 …try to collect it with respect to the actions we have 13:34:50 …the contributions we have to those external collaborations 13:34:53 …external contributions 13:34:56 …on-going actions 13:35:05 …other presentations to conferences and to keep track of those 13:35:12 …and separate them from the mission statement 13:35:21 …was not sure if you were going to use the issue tracker? 13:35:29 Dave: Good question for the task force is how we want to work 13:35:41 …Issue tracker can be helpful, but not best place for background information 13:35:47 …maybe a combination of tracker and wikis 13:35:56 Joerg: See if there are other proposals 13:36:05 …but think about mission statement area that is more fixed 13:36:17 …and then the actions to be taken for these communications 13:36:24 …having this quite clear on one place would be helpful 13:36:35 …we know what has been done so far and we need to know what else has to be done 13:36:38 …Are there comments on this? 13:37:02 Dave: We need to figure out who is responsible for what bits? 13:37:16 …wondering if my colleagues can help here? 13:37:23 Joerg: We have to put on a regular basis 13:37:33 …would be good if the team could help get us started 13:37:40 …some of the tasks that Karen brought up 13:37:45 …to have this on a separate page 13:37:50 …or have a different structure 13:37:54 …to have a brief working overview 13:38:05 …of what is currently worked on and what are the contacts and the mission statement 13:38:20 …and bring in the contacts to the working page 13:38:24 Dave: We agree on the plan 13:39:05 Joerg: With respect to title we have not discussed at F2F 13:39:11 …how do you see the title? 13:39:17 …Comms strategy? 13:39:32 …I was surprised, thinking not only discussing strategy but providing means of communications 13:39:38 …Communication and Collaboration TF 13:39:48 …strategy could be about what needs to be done but not doing it 13:39:58 Dave: name was temporary; we can change 13:40:02 +1 new title 13:40:13 Dave: Any other ideas or objections 13:41:13 Joerg: So next point 13:41:23 …in the past we have had quite a number of contacts 13:41:28 …with different requests 13:41:41 …that is the source of the contacts 13:42:03 …or provide an overview of status of certain external work 13:42:11 …whether industrial consortia or other standards orgs 13:42:20 …I think you tried to capture the different means of 13:42:30 …this external contacts by this list 13:42:44 …messages to send and content development and different dissemination and socialization 13:42:58 Dave: Let Yingying do this? 13:43:08 Yingying: How to organize external contacts? 13:43:18 Dave: yes, can you explain what you put into the wiki? 13:43:23 Yingying: for the wiki 13:43:25 Dave: yes 13:43:35 Yingying: I used for the first one, the goal 13:43:44 …it's a difficult one to figure out what should be the goal 13:43:49 …I just wrote down two bullets 13:43:57 …one is a bit high level things 13:44:00 …I wrote down two 13:44:07 …first is to drive acceptance of the industry 13:44:28 …I figured out that we want to ensure that the WoT is domain agnostic and very ubiquitous to a large range of devices 13:44:33 …that is what I wrote down 13:44:41 …but I am not confident about what it should be 13:44:46 Joerg: We might be a bit more focused 13:44:54 …on different categories of communications that we see 13:45:03 …that is basically the experience we have had for the last six months 13:45:11 …to have those different categories and see how we can act on those 13:45:16 …we have the collaborations 13:45:27 …with other SDOs 13:45:29 …or alliances 13:45:37 …And we need to think of that one 13:45:58 …that basically has what we put in place a certain agreement 13:46:06 …and as part of it rules of exchange 13:46:14 …So what else did we have? 13:46:19 …Contributions of individuals 13:46:47 Dave: presentations and so forth 13:47:18 Joerg: are those three categories, or do we see further 13:47:33 …something showing up as comms for fairs; is that separate? 13:47:37 yes, materials 13:47:46 marketing materials 13:47:58 Joerg: maybe this general landing page 13:48:04 …for some people stopping by 13:48:07 …that is also a communication 13:48:10 +1 landing page 13:48:29 …also the question to others how they have dealt with or discovered other forms of communications 13:48:35 …input from other groups 13:49:21 rrsagent, make log public 13:49:26 rrsagent, draft minutes 13:49:26 I have made the request to generate http://www.w3.org/2015/11/18-wot-minutes.html kaz 13:49:34 Karen: Communications professionals thinkg in terms of the specific audience they want to reach 13:49:45 s/thinkg/think/ 13:50:12 … to tailor the messages to the audience, along with the mechanisms for conveying those messages 13:50:22 s/we have been discussing/scribenick: Karen_/ 13:50:26 rrsagent, draft minutes 13:50:26 I have made the request to generate http://www.w3.org/2015/11/18-wot-minutes.html kaz 13:51:55 s/We have been discussing/scribenick: Karen_/ 13:51:56 rrsagent, draft minutes 13:51:56 I have made the request to generate http://www.w3.org/2015/11/18-wot-minutes.html kaz 13:51:56 Joerg: perhaps we should start by choosing the target audience we want to focus on first 13:52:08 present+ Katsuyoshi_Naka 13:52:39 Analysts 13:53:04 Looking at research, trends, and business opps 13:53:43 ok, I will dial by mobile 13:53:50 q? 13:53:51 q+ 13:53:53 q+ 13:53:59 ack ying 13:54:31 s/Dave: scribenick: Karen_ scope on emails/Dave: We have been discussing scope on emails/ 13:54:53 i/scope on emails/scribenick: Karen_/ 13:54:56 rrsagent, draft minutes 13:54:56 I have made the request to generate http://www.w3.org/2015/11/18-wot-minutes.html kaz 13:54:57 Yingying: I had a call with Ian Jacobs who leads the W3C Communications team. He suggested we identify the goals and the target audience. We can then identify the tactics to sue 13:55:01 s/sue/use/ 13:55:50 Ian has done a series of interviews with external groups around web payments, we could do the same 13:55:55 q? 13:56:04 ack Kaz 13:56:14 Kaz: So my comment is that from different views and separate 13:56:20 …just wondering about internationalization people 13:56:31 …when I talked with Dave during TPAC in Sapporo, he mentioned that point as well 13:56:34 s/who leads/who was the former head of/ 13:56:36 …for Japanese organizations 13:56:43 …Japanese content should be nicer 13:56:52 …core content we should make some configurations for each culture 13:56:58 q+ 13:57:01 Kaz: we need to tune the message for each culture, e.g. Japan 13:57:21 Joerg: yes, also with respect to targets 13:57:29 q? 13:57:34 ack Karen 13:58:52 Karen: we want good story telling, clear messages and to tailor this by audience, geography, etc. 14:00:10 Karen: it costs money to execute and develop professional materials, so we may need to ask for sponsorship and/or use IG member company resources to help 14:00:17 q+ 14:00:32 ack Dape 14:00:40 Dape: I was wondering from practical point of view 14:00:47 …there seems to be a desire for one landing page 14:01:00 …seems to be some variations depending upon target and culture 14:01:07 …seems to be plenty of landing pages and materials 14:02:01 Joerg: We really need to be focused on call today and in principal 14:02:09 …first rule is efficiency so we need to focus on the main goals 14:02:14 …maybe the first question on this list 14:02:24 …for the different target groups are there still groups missing? 14:02:34 …we have different domains, business, technical experts and analysts 14:02:38 …do we have further groups? 14:02:48 Dave: I think further down stream is the plugfests 14:02:54 …how to support open source communities 14:02:57 …not priority right now 14:03:06 …we have to focus on content and collaborations 14:03:21 Joerg: do they require different materials? 14:03:28 Dave: yes, more practical information, how to's 14:03:31 Joerg: ok 14:03:47 …So hopefully we have certain things established 14:04:03 …for those categories what are the external contacts, people to address 14:04:12 …what we might miss are the consortium 14:04:42 …Then I think hopefully, although out of order, is the general information 14:04:48 …we have half an hour left 14:04:53 …might be to jump to this topic 14:05:04 …with respect to what kind of initial information to provide 14:05:12 …who are we going to reach 14:05:27 …do we have an understanding there if we only have time for one information set, what would be the most important to address? 14:05:47 …If we say it's the upcoming opportunity for CES and that conference, are we starting to do that information set for these 14:05:57 …or what precedent are we addressing if we think of those upcoming events 14:06:09 …Karen maybe you can help us with these priorities 14:07:12 Karen: a deliverable that is always useful is a white paper for foundational messages. From that we can create marketing materials for a more narrowly focused audience. 14:08:06 CES is focusing on consumer devices, so we need something focusing on the related domains, e.g. smart homes, home healthcare, etc. 14:08:38 We have to avoid misrepresenting what the iG is doing. We could focus on security as an example. 14:09:27 The conference is for industrial domains. We could perhaps split the white paper across different people. 14:10:20 Joerg: I was wondering how to address these specific domains. The WoT IG has so far been working on cross domai building blocks. What could these enable? 14:10:36 s/domai/domain/ 14:11:23 q+ 14:11:37 Joerg: we have cross domain building blocks and need a story to relate them to the audience for specific domains. 14:11:37 rrsagent, draft minutes 14:11:37 I have made the request to generate http://www.w3.org/2015/11/18-wot-minutes.html kaz 14:11:45 ack Kare 14:11:58 s|s/we have been discussing/scribenick: Karen_/|| 14:12:14 Karen: people who are unfamiliar with an area need small bites of information that relate to what they already know 14:12:46 present+ Achille_Zappa, Dan_Romascanu 14:12:49 rrsagent, draft minutes 14:12:49 I have made the request to generate http://www.w3.org/2015/11/18-wot-minutes.html kaz 14:13:16 We’re struggling with simplifying the message and providing the hooks that make it interesting to specific audiences 14:14:08 Security may be a key topic to consider, another would be how to get more revenue from the WoT 14:14:35 Joerg: wouldn’t it make sense to create a few elevator pitches? 14:15:03 Karen: whitepapers make it easier for people to get started and makes it easier to distill and refine later 14:16:22 Joerg: could we identify what differentiates WoT from the IoT? 14:17:21 Dave: I have certainly found that helpful in recent exchanges 14:17:25 q+ 14:17:33 ack Kaz 14:17:41 Kaz: We should include concrete use cases 14:17:43 Kaz: we should include concrete use cases 14:18:10 Dave: It is tricky because use cases are specific for each domain; need to find those that resonate for each domain. 14:18:24 …differentiation of WoT and IoT requires some technical understanding 14:18:42 …transport layer and application layer conversations for example don't work for people who don't know what the layers are to begin with 14:19:03 Dave: the use cases need to resonate for the target audience 14:20:11 Karen: you need to cover the what, why and how 14:20:20 Joerg: We need to start to organize stuff 14:20:23 …what tasks do we have 14:20:29 …task to get pages for the working mode 14:20:36 Dave: yes 14:20:52 Joerg: then we have this white paper idea 14:20:55 …might be difficult 14:21:04 …do a first slide set in a white paper style 14:21:10 ..to collect the points 14:21:26 …and collect from members notes regarding differences of WoT and IoT 14:21:30 …get input that we can use 14:21:31 +1 14:22:05 Dave: By the IoT we have to relate to existing approaches that organizations are using 14:22:07 …we have M2M 14:22:12 …OIT, IIC 14:22:27 …not in great detail, but relate where W3C is in relationship to these other organizations 14:23:09 Karen: good idea; many don't understand the web perspective 14:23:16 Joerg: Do we have some moderators? 14:23:26 Dave: W3C staff can help but cannot be the sole people involved 14:23:44 …example to put some materials together by the group 14:23:55 …then we could do that fairly early to come up with additional points to be covered 14:24:12 …Also case that many people in IG are technically focused; it could be a challenge for them, too 14:24:19 Joerg: ok 14:24:39 …could be quite helpful if someone from staff could evolve it 14:24:47 …Dave or Yingying maybe if you can support 14:24:51 Yingying: I can support it 14:25:00 …could use [cannot hear] 14:25:04 Joerg: the second one 14:25:18 …I know there has been something at least started on slides by Daniel also 14:25:27 …could you until next call take the moderation so far 14:25:35 …would you feel comfortable for that? 14:25:48 Dape: more comfortable with technical, but yes, can do it 14:25:59 Joerg: is there someone else helping out Daniel with that? 14:26:03 Dave: from non-staff? 14:26:06 Joerg: yes 14:26:19 Darko: yes, I can help Daniel; we started to work on this 14:26:23 Joerg: from staff 14:26:44 …Karen, at least have some input would be helpful 14:26:45 s/could use [cannot hear]/could you Joerg send out the minutes to wot group mailing list? 14:28:05 Karen: I need to develop a sales sheet for CES, so I can draft several high level messaging directions to consider 14:28:39 Joerg: the WoT and IoT difference? 14:28:47 Karen: I see that as one of several concepts to consider 14:29:00 Joerg: then we have these aspects of W3C relations to other organizations 14:29:14 Dave: I have some ideas there to throw into the discussion 14:29:17 Joerg: ok 14:29:29 Dave: And short-term aspects; we have to get back to Omar on the M2M wording 14:29:37 …sent some thoughts to TF 14:29:48 …Omar would like to progress the informal collaboration agreement 14:29:57 …I would like to have text prior to the meeting in mid-December 14:30:01 …should be fairly simple 14:30:04 Joerg: ok 14:30:08 …you will write that? 14:30:09 Dave: yes 14:30:21 Joerg: time frame 14:30:33 …how do we deal with the time 14:30:46 …in December may be difficult to use Wed/Thur slots for Comm 14:30:48 +1 separate 14:30:52 Dave: Separate slot I think 14:30:57 Joerg: ok 14:31:22 Dave: Karen has been helpful and Coralie would like to participate in future calls 14:31:29 Joerg: So we send a Doodle 14:31:38 Dave: let's ask Karen and Coralie what works for them and then have a poll 14:32:05 Karen: so earlier calls better for YingYing 14:32:29 Karen: I am East Coast but don't mind early morning calls 14:32:42 Joerg: so maybe 12:00pm Europe and 7:00pm in Japan 14:32:52 Kaz: 6:00am EST 14:33:00 8:00pm Japan and 7:00pm China 14:33:26 Karen: I can do that 14:33:32 s/8:00pm/actually, 8:00pm/ 14:33:40 rrsagent, draft minutes 14:33:40 I have made the request to generate http://www.w3.org/2015/11/18-wot-minutes.html kaz 14:33:57 Joerg: Maybe first Wed? 14:34:01 Karen: not sure; have to check 14:34:09 Joerg: Dave, you can check possible dates? 14:34:13 ...ok 14:34:22 Action: Dave to find slot fot Comms TF monthly call 14:34:23 Created ACTION-14 - Find slot fot comms tf monthly call [on Dave Raggett - due 2015-11-25]. 14:34:25 …we are done with the initial kickoff 14:34:34 …we are getting started with concepts and working materials for the group 14:34:48 …hope to have more advance notice so you can look into the wiki to get a better look 14:34:53 …any other topics to be aware of? 14:34:56 …or is that it for today? 14:35:00 Dave: that's good for today 14:35:09 …we can clarify the short-term actions in the minutes 14:35:13 …One point to do 14:35:16 …I sent a mail to the IG 14:35:26 …we want to invite people to join the Comms mailing list 14:35:33 …have a separate list to reduce the noise 14:35:42 Joerg: should we put that on the next agenda? 14:35:43 Dave: sure 14:35:53 Joerg: and also have this Task Force 14:35:58 …cc for comms and collaboration 14:36:05 Dave: I will update the wiki pages with Yingying 14:36:14 Joerg: ok, then have a nice evening, day, morning 14:36:21 …talk to you next time 14:36:47 rrsagent, make minutes 14:36:47 I have made the request to generate http://www.w3.org/2015/11/18-wot-minutes.html Karen_ 14:49:02 taki has left #wot 15:29:12 dfr has joined #wot 16:04:30 yingying has joined #wot 16:20:10 Zakim has left #wot