The Jam has concluded ! Read the final report.

Thank you to everyone who participated.

The discussion threads in the Jam will remain online in read-only mode until December 31, 2011. If you did not participate in the Jam, you may still register and view the Jam discussions.

Registered users may click here to view the Jam discussions.

The W3C is working to compile results and findings from the Jam. In keeping with the cooperative nature of the social revolution, W3C will summarize key findings and highlight creative ideas generated during the Jam and share this content with the participants. All registered users will be notified when the results are ready for review.

Jam Logistics

Times For The Jam

The Jam took place November 8, 10:00 am U.S. Eastern Time (other time zones) - November 10, 8:00 pm U.S. Eastern Time (other time zones)

What is the Jam?

The W3C Social Business Jam is an online conversation among leaders in business, government and technology about the current state of social business, the future role that social technologies can play in improving the bottom line, and how social technology should evolve in order to support business objectives. A primary objective of the Jam is to cooperatively explore key trends and concepts in social business with an eye towards how social standards can facilitate business goals. The Jam should produce a better understanding for participants of how businesses are using social technologies and the challenges they face integrating the technologies into their existing environments.

Exploring new business approaches

The rapid growth of social networking inside and outside businesses as well as the ability to access social technologies from mobile devices enables employees to tap into the experience of others to accomplish anything – ranging from problem solving to the way goods and services are purchased. How does this affect your business?

A world-wide, web-based event

The W3C Social Business Jam is a world-wide web-based event that takes place starting November, 8th at 10:00 am US Eastern Time. A variety of business and technical discussions will take place online. Key decision makers and leaders in the social business space, both from business and technology providers, will attend the Jam to lend their insights to the discussion.

Building a blueprint for Social Business

In keeping with the cooperative nature of the social revolution, W3C will summarize key findings and highlight creative ideas generated during the Jam and share this content with the participants. The output of the discussion serves as a collaboratively created blueprint for continued discussions in community groups at W3C.

Jam Registration

Special Offer: Enterprise 2.0 Conference

W3C Social Business Jam participants can get a Free Expo Pass or Save $100 at the Enterprise 2.0 Conference & Expo, November 14-17 in Santa Clara. The Enterprise 2.0 Conference spans over 4 days offering more than 50 sessions to help business and technology leaders leverage social and collaborative applications. Meet with over 40+ top vendors to identify products and services that will add business value. Limited seats available. Register by 11/11 with VIP Code COLJAM11.

The Jam has concluded. However, you may still register and view the Jam discussions

Participation is free and open to all. Participation in this Jam is intended for individuals and professionals working in businesses or the social business space. If you are passionate about leveraging social capabilities to improve business results or if you want to discuss your ideas on how social technologies offer business value beyond traditional social media approaches, then this Jam is the right place for you. There will be opportunity to participate in discussions on how social technology can address tangible business needs.

Participation is available on a 'first come first served' basis. Participants agree to Jam rules upon registration. W3C reserves the right to restrict participation in accordance with these rules.

If you face any problems with registration, please write to Jam Help Desk.

Note: The Jam itself is an online event conducted through a browser. No plugins are required. If you have questions about browser compatibility, please contact the Jam Help Desk.

Discussion Topics

Thank you to all who provided their input and suggestions for topics for the Jam. The Jam topic selections are closed and the following topics have been chosen. Check back here as the descriptions are refined. You will also be able to find detailed information on each topic on the Jam site.

Special Guests

The W3C is pleased to have the following special guests participating in the Jam. As a registered participant in the Jam, you may log in during the posted times below and interact with a Special Guest.

*Note: All times listed in U.S. Eastern Time (ET)


The W3C wants to thank the hosts, who are experts in their field, and who will help lead conversations in the Jam. Hosts may be active at any time through out the Jam but will be discussing specific topics at the noted times.

*Note: All times listed in U.S. Eastern Time (ET)

Frequently Asked Questions

What is the W3C Social Business Jam?

The W3C Social Business Jam on 8-10 November 2011 is an online ("virtual") collaboration event that will engage participants and organizations that deeply care about leveraging social technologies to solve real business problems. The event will take the pulse of thousands of participants on key issues businesses face as they apply social technologies to business environments.

What is the goal of W3C Social Business Jam?

The W3C Social Business Jam will engage leaders, subject matter experts, organizations and individuals in this field to generate breakthrough perspectives that define success of social business. Following the Jam, W3C in collaboration with Jam participants, will produce a white paper summarizing key findings, and highlighting creative ideas and solutions.

What is the value of the W3C Social Business Jam?

This is a unique opportunity for people who believe in the power of harnessing minds across time zones and businesses to innovative on ideas and viewpoints, learn from others with common interests and possibly influence the future of the service sector. Participants will choose from a list of top issues facing businesses as they apply social technologies.

When is the W3C Social Business Jam?

The W3C Social Business Jam will be held on 8-10 November 2011 starting at 10:00 am, US Eastern Standard Time. Participants can enter and exit the Jam at anytime during the event, according to their convenience.

When will the Discussion Topics be active? Is there a schedule?

All Discussion Topics in the Jam are open throughout the entire 3 day jam event. Participants can switch between any forum of their choice at anytime during the Jam. Forum hosts will also be jamming throughout the duration of the event.

How will the W3C Social Business Jam Discussion Topics work?

There will be Discussion Topics designated to address social business topics. These forums will be led by recognized leaders in the field from around the world.  Participants will be able to post and review comments, follow topics of interest, access “hot idea” discussions, and much more. From time-to-time participants will be presented with Quick Polls, a series of simple, online surveys about various event-related issues. Participants may log-in and out of the Jam at anytime during the event.

Who is organizing the W3C Social Business Jam?

The W3C Social Business Jam is organized by W3C in partnership with prominent organizations and leaders from around the world. W3C thanks IBM for their generous support of this event.