NDS Position paper for Second W3C Web and TV Workshop

Participant's interest

NDS (www.nds.com) is the market leader for digital pay-TV solutions. We provide the security, enabling technologies, and interactive applications that give 
TV platform operators, content owners and broadcast channels the ability to deliver the best content, generating revenues while reducing churn
 — the keys to success in today’s TV industry.

Position

NDS is actively engaged and seeking to explore...

How web technology can enable next generation TV services, for example:
- Use of HTML5 & associated technologies for delivering TV experiences, including 
  - interactivity
  - multiscreen experiences, including
    - content to multiple devices
    - controlling & interacting with TV devices using connected companion devices, such as tablets, smartphones, netbooks etc.
- Enabling a TV context to be easily exposed and shared by a wide range of web applications & services
- What might be required to be added to HTML5 & associated technologies to enable pay-TV services

The nature of next generation TV services on connected devices
- Just because we can put a web browser on a TV, is this the experience that users really want?
- What are the most appropriate applications & services to introduce, and how do we do it in a way that is easy to use?