Track: TECHNOLOGIES  |  11:15am - 12:00pm

T2: It's a Short Way to Tipperrary The Role of Schemas in building
smart apps This session explores the role of schema modeling in
application development; focusing on ontologies and inter-operable
schemas, several case studies will show that the (almost) neverending
ontological quest is not as difficult as it may seem. Several
solutions already exist in the marketplace, as barriers of development
entry are lower than opportunity costs of not using good ontology
design. The issue of imlementing standards (RDF, OWL, RDFa, etc.) is
discussed in the context of pratical solutions, as well as alternative
approaches that make good practical starting points in delivering
value

MODERATOR: Dan Grigorovici, VP, Group Analytics Director, Rapp

PANELIST: Sandro Hawke, Semantic Web Developer, W3C

PANELIST: Michael Witbrock, Vice President for Research, Cycorp, Inc.






Track: BUSINESS - MARKETING  |  11:15am - 12:00pm

B6: Business Risks of Web 3.0. What Risks?  The business risks for Web
3.0 are fundamentally changing with increased public scrutiny of data
privacy, portability, expanded Web Services, data sharing, cloud
computing, etc. New privacy laws, new technological capabilities, and
new user demands have created a situation where the question most
frequently cited by students of Web 3.0 implementations have asked: we
understand how beneficial it is to link data and derive new improved
services, knowledge about our users/customers but what about privacy,
regulation from the consumer perspective? Added to this on the
enterprise side is the apprehension that with data portability,
meshing data, comes loss of core business competitiveness. This
session clearly explains why "you should have no fear": Web 3.0 is
flexible enough to provide a tight access control relative to who,
when, with whom data is owned, and by using Semantic Web Services, add
a layer of security via programmatic and granular permissioning to
which of your partners or developers can link to which piece of
information (in a way that DBMS of today cannot). Key questions are
discussed: who owns user data? How should users be able to reuse it?
Why should companies consider allowing their users' personal data to
be easily transportable? The answer here is: because in the end it
will bring our users/customers closer, a finding many major
enterprises have realized: Nokia, etc.

MODERATOR: Gil Beyda, Managing Partner, Genacast Ventures

PANELIST: J. Trent Adams, Founder and Chief Innovator, matchmine

PANELIST: Michael Benedek, Vice President, AlmondNet

PANELIST: Sandro Hawke, Semantic Web Developer, W3C