We can express that we don't
                            want to translate the content of a
                            particular element by using a 
                        local attribute, on the
                        element itself, ITS suggests that you
                        incorporate the its:translate attribute
                        into your schema so that it can be used in
                        this way in valid XML. The attribute can
                        only have the values 'yes' and 'no'.
                        
                    
 "