Business Case for W3C Membership
  - Take a leadership role
    
      - Introduce ideas through specification submission & workshops
- Influence standards through Working Group participation, review,
        implementation
- Provide strategic direction through seat on Advisory Committee
 
  - Gain early insight into market trends
    
      - Access Member & Team technical experts
- Track emerging technologies & markets through
        Member-confidential access
- Implement standards & plan for procurement of new technologies
        ahead of market
 
  - Promote your image as innovator
    
      - Participate in international media activities, press releases,
        testimonials
- Display of your organization and logo on W3C site (250K
      visits/day)
- Display W3C Member logo on your site
- Ensure & enjoy benefits of royalty-free
        implementation of Web standards