Difference between revisions of "Headlights2013"

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(Brand and Communications)
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W3C should organize some way to recognize the 20th anniversary of W3C (and 25th of the Web) in 2014. The form of recognition is to be determined (e.g., one event, multiple events, online activities, etc.). This headlights task force will discuss what sort of celebration W3C should organize, and what partnerships will help us achieve those goals. This project connects closely with other headlights projects, as the anniversary would be an important opportunity to disseminate the new brand and launch an updated Web site.
 
W3C should organize some way to recognize the 20th anniversary of W3C (and 25th of the Web) in 2014. The form of recognition is to be determined (e.g., one event, multiple events, online activities, etc.). This headlights task force will discuss what sort of celebration W3C should organize, and what partnerships will help us achieve those goals. This project connects closely with other headlights projects, as the anniversary would be an important opportunity to disseminate the new brand and launch an updated Web site.
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==== Site Redesign ====
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W3C reaches multiple audiences through different parts of its Web site. External audiences include technical and business users. Internal audiences include the Membership and groups (Working Groups, Interest Groups, etc.). The purpose of this project is to identify ways to better serve these audiences through our Web site.
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The current public site and portions of the Member site were launched in 2009. There have been many changes at W3C since then, including audience expectations and how we want to meet their needs, the launch of [http://www.webplatform.org/ webplatform.org], and of course Web technology itself, enabling improved user experiences.
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This task force will identify core audiences and their needs, propose a prioritization and site redesign plan to W3C management. If funded, we
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would then carry out the plan presumably for a 2014 launch. Please note the connection to the "W3C Branding" task force, which will renew our visual identity.
  
 
=== Productivity ===
 
=== Productivity ===

Revision as of 15:02, 31 January 2013

To bring the Web to its Full potential W3C needs to be constantly thinking about the next major areas of focus. W3C management reviews priorities and resources on an ongoing basis, and annually (typically mid-year) explores major re-allocations of resources to align with important trends. In early 2013 W3C staff identified some potential directions for W3C (technical, organizational, etc.). In January W3C management launched ten task forces to develop proposals with community participation according to the #Calendar below.

Please note that these topics are in development; W3C has not allocated resources to them other than to develop proposals.

See also Headlights2012.

Proposals

Open Web Platform

Payments

Led by Dave Raggett <dsr@w3.org>

Web application developers want to monetise their work, particularly on mobile where ads are not as effective as on desktop. The Open Web Platform does not yet offer standard ways to transfer money, demonstrate proof-of-purchase, and meet other payment needs. Without a standard, developers are forced to turn to native platforms, or use solutions that work for one service provide but not another.

There was a headlights project on this last year, as well as a Community Group looking at a particular approach. The staff believes that the platform and industry have evolved in the past year to the point where we need to revisit the question as a community.

HTML5 Performance

Led by Philippe Le Hégaret <plh@w3.org>

W3C works on individual components of the web architecture, driven by the functional needs of our Members. This particular focus may lead us to miss system-level considerations such as the overall performance of typical implementations. While performance suffers for a variety of reasons, web standards could be part of the problem. In the past, when we looked at performance we instrumented the architecture to allow performance to be measured. This is quite different from a system level focus on addressing and improving performance.

As we mature to take a platform level view of our work, we should address performance issues to grow the acceptance of our standards.

Closing the Gap with Native

Led by Dominique Hazaël-Massieux <dom@w3.org>

Analysts, developers, and businesses report that the Open Web Platform suffers in comparison to certain native platforms. Because we do not want to fall behind, we must enhance the platform so that it can be used for the innovative applications being written today to native platforms.

Brand and Communications

Web Stewardship

Led by Wendy Seltzer <wseltzer@w3.org>

The Open Web is a commons, providing value to many and owned by none. As such, key features such as security, accessibility, internationalization, and privacy pose classic public goods problems -- everyone wants them more than anyone individually wants to invest in providing them. W3C should position itself as steward of the Open Web commons and the values that keep it vibrant. Our work is not only to build the technical standards for the Open Web Platform, but to protect the Web ecosystem.

This headlights project aims to identify areas in which W3C should bolster its role as steward for the Web community and specific activities to promote in that frame.

W3C Brand

Led by Marilyn Siderwicz <msiderwicz@w3.org>

W3C began a brand research project at the end of 2012, and is beginning to receive the research results. The purpose of this headlights project is to determine what brand development will follow brand research. Improved institutional brand name recognition will help W3C better position itself as an industry leader as we celebrate our organization's 20th year. Improved visual identity and messaging also will strengthen our value proposition, and help business development recruit new members, attract members from new industries, and retain our existing members. Please note the connection to the "Web Stewardship" headlights task force.

W3C Anniversaries

Led by Marilyn Siderwicz <msiderwicz@w3.org>

W3C should organize some way to recognize the 20th anniversary of W3C (and 25th of the Web) in 2014. The form of recognition is to be determined (e.g., one event, multiple events, online activities, etc.). This headlights task force will discuss what sort of celebration W3C should organize, and what partnerships will help us achieve those goals. This project connects closely with other headlights projects, as the anniversary would be an important opportunity to disseminate the new brand and launch an updated Web site.

Site Redesign

W3C reaches multiple audiences through different parts of its Web site. External audiences include technical and business users. Internal audiences include the Membership and groups (Working Groups, Interest Groups, etc.). The purpose of this project is to identify ways to better serve these audiences through our Web site.

The current public site and portions of the Member site were launched in 2009. There have been many changes at W3C since then, including audience expectations and how we want to meet their needs, the launch of webplatform.org, and of course Web technology itself, enabling improved user experiences.

This task force will identify core audiences and their needs, propose a prioritization and site redesign plan to W3C management. If funded, we would then carry out the plan presumably for a 2014 launch. Please note the connection to the "W3C Branding" task force, which will renew our visual identity.

Productivity

Calendar

  • 31 January: Announcement to public and Membership and invitations to participate
  • 19 February: Formal "launch dates" for task forces
  • 20 February - June: Idea Development
  • 9-11 June: Discussion at AC Meeting 2013
  • June - July: Further refinement
  • July: W3M will prioritize mature proposals and (re)allocate resources to pursuing some of them.