From W3C Wiki
The <mark> element represents a run of text in one document marked or highlighted for reference purposes, due to its relevance in another context.
See global attributes.
<p lang="en-US">Consider the following quote:</p> <blockquote lang="en-GB"> <p>Look around and you will find, no-one's really <mark>colour</mark> blind.</p> </blockquote> <p lang="en-US">As we can tell from the <em>spelling</em> of the word, the person writing this quote is clearly not American.</p>
Another example of the mark element is highlighting parts of a document that are matching some search string. If someone looked at a document, and the server knew that the user was searching for the word "kitten", then the server might return the document with one paragraph modified as follows [try it]:
<p>I also have some <mark>kitten</mark>s who are visiting me these days. They're really cute. I think they like my garden! Maybe I should adopt a <mark>kitten</mark>.</p>
The HTML5 specification defines the <mark> element in 4.6.18 The mark element.