<Zakim> On the phone I see Susie, +1.781.254.aaaa, Kjetil (muted), bengee, MartinD
<Zakim> On IRC I see JacekK, Zakim, Susie, bengee, MartinD, LeeF, Kjetil
<Susie> David talks about creating a business presentation.
<Susie> David: has been focused on the business side of the semantic web for a while.
<Susie> David: has had less of a technical focus.
<Susie> David: one of the few business people who has really dug down into the technology
<Susie> David: consistent issue is communicating to people who lack the technical background, or who are intrested in the business results.
<Susie> David: business isn't interested in how technology works
<Susie> David: business wants to know if they put money in, how much money will they get out.
<Susie> David: what problems does it solve, and why is it better than how we are approaching things now
<Susie> David: limited benefit if we talk about ontologies, RDF or URIs
<Susie> David: they are interested in business results
<Susie> David: very interested in others thoughts
<Susie> Susie: even scientists have very limited interest in the details
<Susie> David: some people have taken the time to learn about the semantic web
<Susie> David: but they have trouble explaining why it's good to VPs
<Susie> David: if we get this nailed down we'll see adoption and benefits
<Susie> Susie: even if senior managers buy in, techies can be reluctant to use it as it's unknown and maked it harder to achieve goals
<Susie> David: varying levels of maturity
<Susie> David: if we take the most mature components then what can we achieve?
<Susie> David: people want to minimize personal career risk
<Susie> David: can start by describing what's solid now
<Susie> David: we can then push out to the less mature areas
<Susie> Bengee: this makes a lot of sense
<Susie> Bengee: it needs to be frictionless to developers
<MartinD> q+
Zakim sees MartinD on the speaker queue
<Susie> Bengee: this is because there are other technology that people can use
<Kjetil> q+
Zakim sees MartinD, Kjetil on the speaker queue
<Susie> Bengee: semantic web and then there's rdf
<Susie> David: can use rdf now to save time
<Susie> David: we can set aside some of the complexity for now
<Susie> David: especially if using rdf we can show value
<Kjetil> q-
Zakim sees MartinD on the speaker queue
<Susie> Martin: would it be intresting to annotate the use cases?
<Susie> Martin: because they are practical and describe real implementations
<MartinD> ack MartinD
Zakim sees no one on the speaker queue
<bengee> e.g. RDF+SPARQL enables web programming without the hassle of database table adjustments when the model evolves and complex table join juggling during querying
<Susie> Susie: look at case studies to see where companies perceive the most value to be in
<Susie> David: some are answering scientific questions with scientific results
<Susie> David: but they don't highlight why this approach is better, e.g. faster to builder, use, different results
<Susie> Susie: is the semantic web mature enough to be able to show roi?
<Susie> David: can we compare new and old approaches?
<Kjetil> q+
Zakim sees Kjetil on the speaker queue
<Susie> David: hard because many of the Semantic Web tools are new
<Susie> David: it's also hard to point to scientific results because the drug pipeline takes so long
<Susie> David: other new technologies are able to show roi, so not giving up yet
<Susie> Kjetil: it's important to be able to answer questions relating to roi, and how it differentiate with things that have been tried and fails
<Kjetil> Hi JacekK!
<Susie> Jacek gives an introduction
<Susie> Jacek works at DERI Innsbruck, which will soon be known as Semantic Technologies Institute
<Susie> Jack: has a focus on semantic web services
<Susie> Jacek: will just be watching to start with
<Susie> Jacek: hopes SWEO will be re-chartered
<Susie> David does an introduction
<Susie> David: started work on semantic web in 2003 while at Sloan
<Susie> David: wrote a business case related to the semantic web
<Susie> David: basic read for semantic web gurus, but was written for business people
<Susie> David: business folks have struggled with it as it's too techie
<Susie> David: started own company in 2005 related to Similie and D-space
<Susie> David: identified a business pattern and articulated how these techologies can address the business pattern in a way that isn't being done now
<Susie> David: some people rely on data for their job - acquire, manipulate, share, annotate
<Susie> David: he ask people in life sciences if they had a problem that he knows that they have, and then gets in to show a demo
<Susie> David: now works at Metatomix
<Susie> Bengee: Susie mailed comm team asking whether or how to proceed with other logo work
<Susie> Bengee: been working on pictograms for different technologies, e.g. OWL, GRDDL, RDFa, SPARQL
<Susie> Bengee: got a somewhat non-commital response from comm
<Susie> Bengee: would like to see the cube become more adopted first
<Susie> Bengee: would like to integrate pictograms with the cube
<Susie> Bengee: don't want to spend a lot of time on it if it doesn't result in any outcome from us directly
<Susie> Bengee: the OWL group has created their own logo
<bengee> Susie: comm team is rather short wrt to resources atm, but we may be able to push our things
<Susie> Bengee: could make sense to do a SPARQL logo on the cube, but don't think putting the OWL logo on the cube would make sense
<Susie> Bengee: do need to develop pictograms in a more open and collaborative way
<Susie> Bengee: could do this work in the SWIG
<Susie> Susie: we'll ask Ivan!
<Susie> Susie: Pfizer case study ready to be posted onto the web site
<Susie> Susie: Semantic Web brochures are being mailed to MIT for later distribution
<Susie> Kjetil: no updates on community projects
<Susie> David: what is the status of SWEO being re-chartered?
<Susie> Susie: current SWEO finishes at the end of January 2008
<Susie> Susie: it's likely to be re-chartered, but that isn't certain as yet.
