Privacy/TPWG/Change Proposal Remove profiling prohibition for frequency capping
Remove profiling prohibition from frequency capping permitted use
From Frequency Capping permitted use, remove struck text:
Regardless of DNT signal, data MAY be collected, retained and used to limit the number of times that a user sees a particular advertisement, often called frequency capping, as long as the data retained do not reveal the user’s browsing history.
Parties MUST NOT construct profiles of users or user behaviors based on their ad frequency history, or otherwise alter the user’s experience.