Digimarketing

Wiki to gather information from the digital marketing workshop. https://www.w3.org/2015/digital-marketing-workshop/agenda.html

Challenges raised:

• Keiji Takeda

• Balaji Padmanabhan

Media identification (Balaji: shows labeled inconsistently, e.g. 8 "Scooby Doo" variations, make data-crunching challenging) Tracking an individual across devices Geo-targeting Personalized and context-sensitive advertising Privacy concerns

• Jarret Wold

unique identifier metadata for the digital slate. identifier gets lost in compression, disconnected from its assets.

• Reza Jalili

each library uses its own means of collection, names, labels, and semantics vary endpoints for data transmission browsers don't know what js is doing, why it's reporting back proposal: know what's being collected; what legal entities are involved; user guidance on privacy and data sharing give users control over which data processors are used.

• Chad Hage

measurable, 3d-party audit, reliable consistent design simplify delivery of ads into content.