tracking-ISSUE-222 (personalization): Personalization or customizing of content should be allowed under certain collection/use limitations [Compliance Current]

tracking-ISSUE-222 (personalization): Personalization or customizing of content should be allowed under certain collection/use limitations [Compliance Current]

http://www.w3.org/2011/tracking-protection/track/issues/222

Raised by: David Wainberg
On product: Compliance Current

Many DNT proponents have expressed the view that personalization itself is not a problem, and not the target of DNT. For example, the low entropy cookie proposal we have seen would allow personalization based on data collected across sites, but stored in large "buckets" of users. An industry proposal would allow personalization without accumulation of browsing history. This is consistent with statements from group members and DNT proponents outside the group that the primary issue to solve with DNT is the collection of users' browsing history. While I am not proposing a particular required implementation here, these examples make the point that personalization should be allowed given some set of criteria for collection and use limitations that we could determine. 

Received on Wednesday, 2 October 2013 15:43:11 UTC