Re: ACTION-75: Write-up a hybrid of Do Not Profile and Do Not Cross-Site Track

Clarifying questions:

Does this mean a 3rd party can collect and build a profile about my activity on a 1st party site, but cannot correlate it with data collected on another 1st party site?  Example: Adserve.com could collect data about my visit to News1.com and serve ads to me based on what I did on News1.com? Adserve.com could collect data about my visit to News2.com and serve ads there based on my News2.com activity, but could not combine those two profiles?

On Jan 30, 2012, at 9:00 PM, Shane Wiley wrote:

> Description:
> Write-up a hybrid of Do Not Profile and Do Not Cross-Site Track
>  
> Draft:
> o Not Profile + Do Not Cross-Site Track
>  
> When DNT:1...
>  
> 1st parties may collect and profile.
>  
> 3rd parties MUST NOT collect data across multiple, non-affiliated or branded websites.
>  
> <Non-Normative> Data collected by a 3rd party MUST be segregated according to the 1st party from which it was collected.  A 3rd party MUST NOT aggregate, correlate or use together data that was collected on different 1st party sites.
>  
> 3rd parties MUST NOT add collected data to a "profile" of a user.
>  
> 3rd parties MUST NOT leverage previously collected data to profile a user or to alter a user's experience.
>  
> 3rd parties MUST NOT attempt to personally identify a user.
>  
> A party MUST NOT share (send or receive) collected data or profiles with another party (unless that party is ONLY working on the behalf of that specific party).
>  
>                 <Non-Normative> (Outside of DNT Context):  Data legitimately collected and received from a party MAY be combined with existing 1st party profile data.
>  
> A party MAY choose to remove any previously profiled data.
>  
> All stated Exceptions apply.
>  

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John M. Simpson
Consumer Advocate
Consumer Watchdog
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