RE: Re ISSUE-26: When a 3rd party becomes a 1st party

I would actually say these numbers support Shane's theory.  Considering the incredible diversity in Facebook users, and even higher diversity in visitors to sites that employ a Facebook like button, I think 40% is an astoundingly high number.  Considering that our audience is roughly the entire world, it will be completely impossible to come up with a solution which matches even a majority of user's expectations.  That's just not realistic.  Education will have to fill in the gap.  If we could come up with a standard that met anywhere close to 40% of our user's expectations, I would consider this standard to be a miraculous and unparalleled success.  Right now, we are struggling to meet the majority of this working group's expectations.

-----Original Message-----
From: Ninja Marnau [mailto:nmarnau@datenschutzzentrum.de] 
Sent: Thursday, December 15, 2011 10:15 AM
To: Jeffrey Chester
Cc: Shane Wiley; Bryan Sullivan; public-tracking@w3.org
Subject: Re: Re ISSUE-26: When a 3rd party becomes a 1st party

Contributing to the discussion on user expectations:

In the last two years I read a few studies regarding user expectations and social plugins like the "Like" button. They all support what Jeffrey indicated.

The first study I found is in German, unfortunately.
Please note that this is the one study I found after a quick browsing through my bookmarks, so I don't want to indicate that this a representative study or up to academic standards.

http://www.sirvaluse.de/fileadmin/sirvaluse/content/UX_SocMedia_Bericht_Vortrag.pdf
(page 19)

I can translate the key result:

"Asked about what happens if you click on the Facebook "Follow Us" 
button, one out of four user (24 %) had no idea. When asked about the "Like" button, there were 51 % who answered "I do not know." Of the remaining 49 %, only four out of five respondents had a correct expectation, either by responding that they are now a fan of the site or the product, or that this "Like" shows up on your own Facebook account. 
The other approximatly 10 % of all users had wrong expectations."

Details on the study:
Done by SirValUse http://www.sirvaluse.de/en/home/index.html
A consulting company located in Hamburg
User base: about 350
Date: August 2011

Regards,
Ninja

Am 15.12.2011 17:19, schrieb Jeffrey Chester:
> Good idea. I think we should compile the data on this topic. So I 
> would urge you and our colleagues as well to distribute any evidence 
> that users have sufficient prior information to provide informed 
> consent when interacting with third party widgets. I have just asked 
> one of the leading independent academic researchers on this topic to help.
>
> Thanks,
>
> Jeff
>
>
>
>
> Jeffrey Chester
> Center for Digital Democracy
> 1621 Connecticut Ave, NW, Suite 550
> Washington, DC 20009
> www.democraticmedia.org <http://www.democraticmedia.org> 
> www.digitalads.org <http://www.digitalads.org>
> 202-986-2220
>
> On Dec 15, 2011, at 11:10 AM, Shane Wiley wrote:
>
>> Jeffrey,
>> Do you have data to back-up the "user expectations" claims you've 
>> presented? I believe when users click on the FB "Like" button they 
>> every expectation this is going to set the "Like" for that particular 
>> item on their Facebook page. Do you have information suggesting users 
>> that click on the FB Like button do not have this expectation?
>> - Shane
>> *From:*Jeffrey Chester [mailto:jeff@democraticmedia.org] 
>> *Sent:*Thursday, December 15, 2011 8:03 AM *To:*Bryan Sullivan 
>> *Cc:*public-tracking@w3.org <mailto:public-tracking@w3.org>
>> *Subject:*Re: Re ISSUE-26: When a 3rd party becomes a 1st party I 
>> think granting First party status to a [Third Party] widget embedded 
>> on a site needs to be viewed in terms of user expectations. They are 
>> likely not to understand that that widget or some other syndicated 
>> application has its own data collection practices, different privacy 
>> policies, etc. For a user to have meaningful DNT, such widgets should 
>> be regarded as Third Party, and hence the DNT signal should be in effect.
>> Jeffrey Chester
>> Center for Digital Democracy
>> 1621 Connecticut Ave, NW, Suite 550
>> Washington, DC 20009
>> www.democraticmedia.org <http://www.democraticmedia.org> 
>> www.digitalads.org <http://www.digitalads.org>
>> 202-986-2220
>> On Dec 14, 2011, at 2:05 PM, Bryan Sullivan wrote:
>>
>>
>> Inhttp://www.w3.org/2011/tracking-protection/drafts/tracking-compliance.html#third-party-compliance:
>>
>> The statement "In addition, a domain that hosts a third-party visible 
>> widget or window that is clearly identified and branded as being 
>> controlled and operated by a party separate and distinct from the 
>> first party becomes a first party itself when a user engages in 
>> "meaningful interaction" with the window or widget." is unclear.
>>
>> I believe this is intending to say: "In addition, a third-party 
>> domain providing content presented in a visible widget or window, 
>> clearly identified and branded as being controlled and operated by a 
>> party separate and distinct from the first party, becomes a first 
>> party itself when a user engages in "meaningful interaction" with the 
>> window or widget."
>>
>> With this meaning, the intent of what I was expressing on the call 
>> can be better understood. DNT should not prevent sites from providing 
>> personalized service, if the site is acting as a 1st party in any 
>> context (as the site directly visited by the user, or a 3rd party 
>> site with content hosted on the visited site).
>>
>> --
>> Thanks,
>> Bryan Sullivan
>>
>

-- 

Ninja Marnau
mail: NMarnau@datenschutzzentrum.de - http://www.datenschutzzentrum.de
Telefon: +49 431/988-1285, Fax +49 431/988-1223 Unabhaengiges Landeszentrum fuer Datenschutz Schleswig-Holstein Independent Centre for Privacy Protection Schleswig-Holstein

Received on Thursday, 15 December 2011 21:10:39 UTC