Rigo. The use case needs to reflect where the industry is headed and how it impacts online--not just a look backward. The transformation of measurement to better accommodate cross-platform user profiling/targeting is the context in this discussion, in my opinion. However, I am happy for a MRC represent to initially make a sole presentation. (Apologies for interfering with your weekend travels!) Jeff But I am happy to initially Jeffrey Chester Center for Digital Democracy 1621 Connecticut Ave, NW, Suite 550 Washington, DC 20009 www.democraticmedia.org www.digitalads.org 202-986-2220 On Nov 5, 2012, at 5:16 AM, Rigo Wenning wrote: > All, > > why do you do that to me only on Fridays when I'm traveling? Jeff, I > suggested to invite someone from MRC to answer the questions Chris > and Brooks weren't able to answer. This is for our information to > find out whether we really need the data collection. > > This is done because the experts here will have a better > understanding of what MRC does and what that means for us. > > Ed had already very pertinent questions: > - is it mandatory to collect data > - how do they handle people opting out > > I saw other nice questions on the mailing-list. > - the EU folks do not need personal data for outreach. Does the MRC > need personal data, how much and for how long? > > This was linked to Amy's proposal on overruling legal regimes that > created the big discussion. It is one of the use cases we haven't > resolved and want to resolve. It is affecting many things like > permitted uses and the collection limitation principle and thus also > affects the EU plans. > > So the more we know about this use case, the better we can assess > how we can address it. And Jeff, I don't think it will be sufficient > for industry to just say: "This is the way it is and we will collect > data happy ever after". I don't think having someone present and > being able to ask questions is already drawing conclusions. > > Rigo > > On Friday 02 November 2012 10:43:33 Jeffrey Chester wrote: >> Suddenly there is a request to have MRC present.
Received on Monday, 5 November 2012 12:05:02 UTC