DAA Statement on DNT ("Broswer [sic] Based Choice Mechanism")

http://www.aboutads.info/resource/download/DAA_Committment.pdf

If I read this correctly, the DAA's new position on DNT is:

1) Substantively, the same as the current DAA program, plus
2) no browser or network intermediary can enable DNT by default (ISSUE-4, ISSUE-95), and
3) language in the browser UI has to be clear that the feature doesn't prohibit all data collection (ISSUE-41).

Is that right?

Thanks,
Jonathan

Received on Thursday, 23 February 2012 07:48:06 UTC