change proposal to issue-25

Justin,

 

Here is my friendly amendment to Lee Tien's change proposal for Audience
Measurement.

 

Simply remove from the TPC Audience Measurement as a permitted use.

 

Justification.

 

It is straightforward to arrange that agreed panel members can have their
user-agents override any DNT:1 general preference on requests to audience
measurement servers using a web-wide UGE or with an OOBC signal.
Insufficient evidence has been submitted showing why standard statistical
methods extrapolating panel observations would not work, and why it would be
necessary to use persistent unique identifiers on every request irrespective
of someone's preference not to be tracked. 

 

 

Mike