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Customer Experience Digital Data Community Group


To develop specifications for a data layer to capture user behavior/interaction pattern with digital properties.

The field of Digital Analytics, previously derived from purely the Web Domain, now covers any user interaction with digital properties whether through mobile, tablets, desktop or evolving future end user devices. The data for performing Digital Analytics is invaluable for improving user experience at the digital property and for the overall interaction with the brand itself. This specification seeks to simplify the acquisition of this valuable data and to simplify this aspect of digital property management for all brands.

A starting point for this specification was submitted to the W3C and is referenced below: Base W3C Customer Experience Digital Data Member Submission reference [1]


Draft Document Page

Current Status as of July 29 2013

1. Privacy Implementation Details being worked out

2. Helper Library code being reviewed at GitHub

3. Examples of specification Usage being worked upon

Sub Groups

Coming up

Next Meeting on August 8 to catch up on Privacy Implementation, Examples for specification, Helper Library Feedback

Charter Approved on December 13, 2012


Meeting Times

Regular Weekly Meetings typically on Thursday, 12pm Eastern. Please join this Community Group to receive invitation and call-in number.

Beyond v 1.0