POWDER Outreach Event
More of What You Want When You Want It
This was the third and (probably) final outreach event
organised by the POWDER Working Group. Hosted by Yahoo!
, who have long been interested in the concepts around machine-readable trustmarks through this working group and the Quatro Project
which is part of the EU's Safer Internet Programme
, the event had a healthy WG member/guest ratio. As with previous occasions, the event was held under the Chatham House Rule
which means that reporting is restricted, however, it is safe to say that our guests included TRUSTe
, Mpower Media
, the MPAA
, Secure Path
, Cable in the Classroom
, the Center for Media Literacy
The working group's output and ideas were well received with several expressions of support. The discussion, naturally, focussed on the issue of trust. Can a machine trust a machine? As POWDER makes clear, the answer to that is no. Trust is a judgement of one person by another – what POWDER does is to facilitate that human judgement.
Several organisations in the room made it clear that they are actively looking at implementing POWDER in one way or another, either as a full-blown service or as a test bed. Various group members discussed their own implementation plans and, whilst no one would suggest that there is anything other than a great deal of work yet to do, future adoption of the protocol seems set for a good start.
As for adoption by the big search engines - it's clear that if and when there is sufficient POWDER data of sufficient quality (i.e. without spam), then they will be pleased to use it. Any future effect of POWDER on things like position in search results will emerge rather than be announced.