Dispatches from members of the W3C Mobile Web Initiative Team
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Nielsen report: 13% mobile web only users
2008-05-03
by Philipp Hoschka
in News, Current state
In an new report, the audience measurement company Nielsen (known for their TV "Nielsen ratings") reports that for many "leading Internet sites", an average of 13% of users access the site only from their mobile device (data appears to be for the US for Q4 2007).
Mobile-only use varies by category of the site - here is the percentage of mobile-only users per category:
- Weather: 22%
- Entertainment: 22%
- Games: 15%
- Music: 15%
- Email: 11%
- Sports: 10%
- Business/Finance: 4%
- Social Networking: 3%
- Search: 2%
- Shopping/Auctions: 1%
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