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Nielsen report: 13% mobile web only users

2008-05-03 by in

In an new report, the audience measurement company Nielsen (known for their TV "Nielsen ratings") reports that for many "leading Internet sites", an average of 13% of users access the site only from their mobile device (data appears to be for the US for Q4 2007).

Mobile-only use varies by category of the site - here is the percentage of mobile-only users per category:

  1. Weather: 22%
  2. Entertainment: 22%
  3. Games: 15%
  4. Music: 15%
  5. Email: 11%
  6. Sports: 10%
  7. Business/Finance: 4%
  8. Social Networking: 3%
  9. Search: 2%
  10. Shopping/Auctions: 1%
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