MWI Team Blog

A recently released study (in French only at this time) from Xiti Monitor highlights the difference between usage patterns of the Web on mobile network and other connections types.

Nothing groundbreaking, although it confirms that mobility creates a different browsing context, which itself strengthens the idea that content providers should take mobility into account when designing mobile-friendly content:

• a mobile web user roughly looks at a single Web page twice more often that a non-mobile user
• the time spent on a Web site through a mobile network is roughly half the time spent by users of a non-mobile network
• 90% of the pages views were for sites about news, I.T., sports and video games

Of course, these statistics (as any other) should be taken with a grain of salt; it is worth noting in particular that they were gathered mostly on non-mobile sites (only 192 of the roughly 100 000 analysed sites were designed for mobile).