<its:rules xmlns:its="http://www.w3.org/2005/11/its"
 version="1.0">
 <its:translateRule selector="//fexp" translate="no"/>
 <its:withinTextRule selector="//fexp|//strong" withinText="yes"/>
 <its:termRule selector="//term|//fexp" term="yes"/>
</its:rules>