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Team Comment on the “PRISM Specification Package” Submission

W3C is pleased to receive the “PRISM Specification Package” submission from Wiley, on behalf of the International Digital Enterprise Alliance, Inc.

Summary

The “Publishing Requirements for Industry Standard Metadata (PRISM)” specification defines a set of XML metadata vocabularies for syndicating, aggregating, post-processing, and multi-purposing magazine, news, newsletter, marketing collateral, catalog, mainstream journal content, online content, and feeds. PRISM provides a framework for the interchange and preservation of content and metadata, a collection of elements to describe that content, and a set of controlled vocabularies listing the values for those elements. PRISM is designed be straightforward to use over the Internet, to support a wide variety of applications, without constraints on the data formats of the resources being described. PRISM metadata can be expressed in XML, RDF/XML, or XMP.

The Submission consists of a large number of interrelated specifications, namely:

• Nine (9) ready-to-use taxonomies for periodical content including basic article metadata, publication metadata, advertising metadata, image metadata, recipe metadata, craft metadata, publishing contract management metadata, and usage metadata. These taxonomies, along with associated controlled vocabularies, can be used to implement a management system.
• Definition for thirty-five (35) controlled vocabularies for periodical content including vocabularies to describe periodical content, publication characteristics, delivery platform, advertising placement, image descriptive features, and cooking and recipe descriptions.
• An XML-based language for defining custom controlled vocabularies using the PRISM Controlled Vocabulary Markup Language.
• Seven (7) XML schemas for the encoding of print articles, articles for Web, publication level article packaging, a publishing contract management model, as well as XML encoding for crafts and recipes.
• Ten (10) implementation guides.

The specification is the result of the combined effort of a number of institutions and companies, mostly within the magazine publishing community. The first version of PRISM (version 1.0) was published in 2001; the present submission is based on the latest version (version 3.1) published in 2015. Those participating in the efforts to define taxonomies and controlled vocabularies have clearly stated interests in using the specifications for implementing content repositories to enable cross-channel publishing and to expedite content exchange among licensors, syndicators and aggregators (the details of the implementations often fall under NDA and privilege). PRISM has been an important standard for almost two decades, providing a very rich suite of vocabularies widely used in the magazine industry and, to a lesser extent, in related sectors such as the news industry. It can be particularly relevant as publications move online and as their content is managed in ever more granular ways, since PRISM is designed not only for content markup and metadata but also to facilitate interchange and repurposing of content.

The following publishers have contributed to the development of PRISM Specifications: AARP Magazine, Banta New Media, Brown Printing, Business Wire, Inc., CMP Media, Condé Nast Publications, Factiva—Dow Jones, Getty Images, Gruner + Jahr, Hachette Filipacchi Magazines, Hearst Magazines, Highlights Magazine, Japanese Magazine Publishing Association members, LexisNexis (a division of Reed Elsevier), Lippincott (a division of Wolters Kluwer Health), Meredith Corporation, National Geographic Global Media, Newsweek, Platts (a division of the McGraw-Hill Companies), Readers Digest, Reed Business Information, Reuters, Rogers Media Corporation, Rodale, Inc., Sothebys.com, Southern Progress Magazines, Time, Inc., U.S. News Media Group, or Wolters Kluwer. (Note: due to the many mergers and acquisitions, some publishers no longer exist as standalone entities.)

Relationships to W3C Activities

Disclaimer: Publication of a Member Submission by W3C does not imply endorsement by W3C, including the W3C Team or Members, nor does it guarantee that a Working Group will agree to take any specific action on a Submission.

There is an obvious relationship to the Publishing@W3C activity and the publishing community at large. By making this intellectual property available, as well as providing a stable home at W3C, the PRISM Submission provides frameworks for

• the implementation of source content repositories to enable publishing across multiple media channels;
• encoding periodical content, rich media assets, and associated metadata for distribution and preservation;
• the interchange of periodical content, rich media assets, and associated metadata across multiple licensors, syndicators, and aggregators;
• the archival and preservation of periodical content, rich media assets, and associated metadata;
• the automated capture and preservation of periodical content on the Web;
• the packaging and interchange of entire publications made up of articles, covers, and advertising content.

All these possibilities are highly relevant for the activities of the Publishing Business Group that can use the variety of metadata vocabulary items of PRISM within its own metadata framework. In general, PRISM can contribute to the continuous deployment of digital publishing, whether in EPUB format or on the Web.

Next Steps

The PRISM Specification Package is submitted as a complete and final work. The Idealliance Publishing Community no longer maintains or extends the PRISM Specification Package. This body of work is directly posted to the W3C website to serve as a stable resource for the Publishing Community at large. Ongoing maintenance is not anticipated at this time.