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Submission request to W3C ( W3C Team Comment )

Submission Request to W3C: Customer Experience Digital Data Acquisition 1.0

Submitted Materials

We, W3C Member(s) IBM, hereby submit to the Consortium the following specification, comprising the following document(s) attached hereto:

  1. Customer Experience Digital Data Acquisition 1.0

which collectively are referred to as "the Submission". We request the Submission be known as the Customer Experience Digital Data Acquistion Submission.


The Customer Experience Digital Data Acquisition specification describes a method for surfacing Customer Experience Digital Data on a Web/Digital resource as a set of JavaScript Objects, and also specifies the parameters for communicating this data to digital analytic and reporting servers.

Intellectual Property Statements

The below statements concerning Copyrights, Trade and Service Marks, and Patents, have been made by the following people on behalf of themselves and their affiliated organizations:


Each organization, respectively, hereby grants to the W3C a perpetual, nonexclusive, royalty-free, world-wide right and license under any its copyrights on this contribution, to copy, publish and distribute the contribution under the W3C document licenses.
Additionally, should the Submission be used as a contribution towards a W3C Activity, each organization grants a right and license of the same scope to any derivative works prepared by the W3C and based on, or incorporating all or part of, the contribution. Each organization further agrees that any derivative works of this contribution prepared by the W3C shall be solely owned by the W3C.


Each organization, respectively, agrees to offer licenses according to the W3C Royalty-Free licensing requirements described in section 5 of the 5 February 2004 W3C Patent Policy for any portion of the Submission that is subsequently incorporated in a W3C Recommendation.

Suggested action

This specification is in the broader space of Digital Marketing, an area with an existing task force within W3C. As identified by the task-force, many participants and stakeholders in this space are not current W3C members. As a first step, we intend to create a Community Group to permit industry stakeholders who are not current W3C members to further review and update this specification. Following these updates, we recommend the creation of a W3C Working Group to further develop the specification into a W3C Recommendation.


The following organizations support this initiative and expect, but do not commit, to be able to provide representatives to participate in the W3C Community Group to further refine the specification.

Please note that, in the list above, IBM is the only organization that is a current W3C member, making the W3C Community Group an appropriate forum to review and update the specification.


Inquiries from the public or press about this Submission should be directed to: Steve Holbrook <shh@us.ibm.com>


This 17th of September, 2012,