A Visual Identity for Web Payments

Background

• Launched the merchant adoption task force in Dec 2016
• Task force recommended 4 deliverables:
  • Developer portal
  • FAQ (~70 questions)
  • Visual identity (today's topic)
  • High-profile merchant adoptions

Visual Identity Design Brief

• Goal: Create a trusted visual identity for the Payment Request API user experience.
  • Analogous to RSS logo, which means "this site includes this Web feature."
• Non-goal: Create a full "payment brand"
• Challenges: sites are different, platform styles are different
• Themes: efficiency, simplicity, payment, security

See more in the design brief.

Visual Identity Unveiled

(Ian shows identity here. Not in slides so that it is not made public until further actions taken.)

Visual Identity in Context

(Ian shows mockups here)

Next Steps

• Finalize identity and related materials such as buttons and FAQ
• Legal work by W3C staff
• Communications strategy by W3C staff
  • Suggest we announce during CR, e.g., Jan 2018
  • Member support for identity will drive adoption

Discussion

• Do you like the logo?
  • Interested in high-level feedback; not detailed design feedback
• Does this look (too) similar to other payments logos?
• How do you envision using this?
  • Should it be used as a trademark?
  • The answer may affect licensing.