Saravana Prakash Sivanandham, TechAspect Solutions Inc As Director of the Adobe Digital Marketing practice, I am responsible for the strategic direction, research, practice development and project delivery of Adobe Marketing Cloud solutions at TechAspect.My areas of expertise include solution architecture, development and project management. Prior to TechAspect, he was part of the AEM platform team and was the Product Owner and Architect for the AEM implementation of www.adobe.com. Saravana was also the architect for the integration of Analytics, Target, Audience Manager, MPC and Forms Engine with AEM for the Adobe site, which was developed to be a best practice guide for customers implementing AEM. I have worked in the digital transformation of some major websites like Adobe.com , nike.com, citrix.com, capella.edu, hertz.com etc., https://www.linkedin.com/pub/saravanaprakash-sivanandham/14/84/366