###Author-led, typographically-rich publishing

##Position statement: Gerry Leonidas, University of Reading, UK

##Background
I am a Senior Lecturer in Typography in an institution recognised worldwide for
teaching and research in typography and typeface design. My experience bridges
the two fields in a wide range of applications. It includes work in knowledge
transfer to OEM and application developers, and consulting on specialist
publishing projects. 

##Interest
Relevant to this workshop, my interests lie in two areas: firstly, the impact
of authoring environments on documents structures, and the transparency of
typographic specification to the user. Secondly, defining complex typographic
problems in ways that communities outside typography can take under
consideration in their work. I have had exchanges with authors, publishers, and
developers on these matters, and would welcome the opportunity to share views
and expereince with the workshop participants. 

##Presentation
I have been working on evaluating typographic specification through existing
"difficult" document cases, identifying shortcomings of exisitng markup
approaches, and communicating these to a range of audiences. The specific case
studies I planto present focus on two areas: issues on a composition-level
(page/spread), and issues on a line level (within a paragraph). At composition
level the document includes triple-level annotations, and detailed typographic
differentiation (an edition of Shakespeare's Henry V). At line level the
document relies on very precise typographic differentiation across two scripts
(a university-level Greek English Lexicon). The first of the documents has been
transferred to HTML/CSS via Typecast, who are collaborating on extending the
process. The Lexicon is XML-based, and currently in productino by CUP. The two
cases help us formulate of observations about the limitations of web-orientated
markup, and shortcomings in existing authoring environments for the web as well
as rich typography. 

Comments focus on the intersection of semantic and appearance markup at the
authoring stage, and will include an update of work currently under way with
Typecast.



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Gerry Leonidas

Senior Lecturer in Typography
Department of Typography & Graphic Communication
University of Reading

@gerryleonidas
@typefacedesign

reading.ac.uk/typography
typefacedesign.org
typefacedesign.tumblr.com
leonidas.org
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