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15:36:55 <matthias_samwald> aaron: we are trying to provide better signals that is not optimized for search (e.g. health).
15:37:05 <matthias_samwald> ... the incentives and the ecosystem are not there.
15:37:44 <matthias_samwald> ... we can cluster content to pivot from disease to treatment etc.
15:38:19 <matthias_samwald> ... schema.org extension grew quite a lot, but still tiny compared to health domain.
15:39:27 <matthias_samwald> ... we don't have anything to do with e.g., detailed genomic markup
15:40:21 <matthias_samwald> ... you don't see users searching for clinical trials, but that is because they are not aware of it. we want to provide that to them.
15:41:37 <matthias_samwald> ... the most common things we see is people starting to search for symptoms, then treatments, drugs etc... there is a common navigation pattern for that. also common patterns for anatomy etc.
15:42:21 <matthias_samwald> ... vastly more patients than doctors.
15:43:55 <matthias_samwald> eric: (gives overview of hcls ig)
15:45:48 <ericP> matthias_samwald: over the last couple years, we've been bridging clinical development and application
15:46:00 <ericP> ... done some work on personalize medicine and genetics
15:46:24 <ericP> ... i'm now working on EU project using web for clinical decision support
15:46:48 <ericP> ... focused on providing better search support for patients and doctors
15:47:24 <ericP> ... we coducted a study of 500-600 doctors asking how they used the web in their daily routines
15:47:55 <ericP> ... we have a good understanding of the role of search engines and how it could be improved
15:48:07 <StuartTurner> HoN
15:48:18 <ericP> ... working with HoN (Health on the Net)
15:48:42 <ericP> ... they've been asking folks to submit a website to them and fill out a form
15:49:03 <ericP> ... if certain criteria are met, then give an HoN stamp
15:49:45 <ericP> ... this is useful because it surfaces hidden motivations, e.g. pharma funded or crackpot fringe
15:50:27 <ericP> aaron: we're intrested in HoN and other signals of authoritative
15:51:08 <ericP> ... the heuristic algorithms may benefit from machine-readable semantics
15:52:21 <ericP> matthias_samwald: what's your roadmap?
15:52:28 <ericP> ... any interfaces on the horizon?
15:53:08 <ericP> aaron: we recently launched Knowledge Graph
15:53:38 <ericP> ... we can't go strait from a website to Knowledge Graph because of trust issues, but it's certainly a signal
15:53:56 <ericP> ... a lot of health sites don't give very good snippet info
15:54:19 <StuartTurner> From the evidence-based/informed domain, there is a push to encourage those publishing medical resources (whether research articles, lecures/proceedings or patient-oriented sources) to annotate or bind Levels of Evidence (LOE) as a way to make assertions about the quality or trust in that resource. This is why evidenceLevel, evidenceOrigin in the proposal are exciting.
15:54:44 <ericP> ... it would be good to get feedback on the extensions
15:55:58 <ericP> ... longer term, it'd be 
15:56:12 <ericP> ... good to engage your use cases
15:56:30 <ericP> matthias_samwald: i spent some time representing some of our data using schema.org markup
15:57:09 <ericP> ... of course, that's a nice exercise, but it would be good to collaborate on evaluating how this info and markup can be used
15:57:49 <StuartTurner> Use case: "Context-Aware Information Retrieval" within electronic health records, parsed to the appropriate audience (physicians, nurses, patients, care-givers). HL7 has a model for this (InfoButton standard), but we are working on an approach that is more independent
15:59:27 <ericP> StuartTurner: we're promoting a Level of Evidence which people can use on publications/conference presentations
15:59:46 <ericP> ... supports the trust issues discussed earlier
16:00:38 <Zakim> -Kerstin_Forsberg
16:01:05 <Zakim> -boycer
16:01:06 <Zakim> -janos
16:01:13 <ericP> ... we're embedding an InfoButton (non-HL7) for evidence-based-medicine and clinical decision support
16:01:20 <Zakim> -[GVoice]
16:02:10 <Zakim> - +1.919.681.aadd
16:02:15 <ericP> RRSAgent, please draft minutes
16:02:15 <RRSAgent> I have made the request to generate http://www.w3.org/2012/06/01-HCLS-minutes.html ericP
16:02:21 <ericP> RRSAgent, please make log world-visible
16:02:52 <StuartTurner> StuartTurner has left #HCLS
16:02:53 <Zakim> -EricP
16:02:54 <Zakim> -matthias_samwald
16:02:54 <Zakim> -egombocz
16:02:55 <Zakim> -StuartTurner
16:02:56 <Zakim> Team_(hcls)15:04Z has ended
16:02:56 <Zakim> Attendees were EricP, +1.412.802.aaaa, +1.510.705.aabb, boycer, +1.916.596.aacc, matthias_samwald, StuartTurner, egombocz, janos, Kerstin_Forsberg, +1.919.681.aadd, [GVoice]
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