W3C Workshop on Mobile Web for Developing Countries
Motorola India Private Ltd.
India Research Labs Position Paper
Vinay Avasthi
Principal Staff Engineer
Motorola India Research Labs
No. 66/1, Plot No. 5
Bagmane Tech Park
C. V. Raman Nagar Post
Bangalore
560093
India
+91 (80) 26015361
Vinay.Avasthi@motorola.com
Internet
Internet has grown tremendously in last few years to become a medium that is
performing many functions. Developing countries can leverage the capabilities
of the internet in enabling government transactions (e-Governance), market
information, information related to employment availability, health
information, disaster warning etc. Most of the developing countries find it a
great challenge to deliver these services. Internet could be a great medium
in delivering targeted content and services to its citizens.
Mobile Web
Most of developing countries have peculiar characteristics of most of its
internet users getting the first experience of using Web on a mobile device.
If you take India as an example, there are roughly 2 million broadband
subscribers while there are close to 180 million mobile subscribers.
Currently internet's reach is very limited and it is going to always lag the
growth of the mobile subscribers. A rich user experience on mobile device for
web would enable enhanced penetration rates of web users.
Small and medium enterprises
Small and medium enterprises find it very difficult to leverage information
and communication technology because of very large initial investment and
limited reach of conventional web based technologies. For example many
enterprises in countries like India have very large field work force which
needs accessibility to its enterprise network in order to effectively perform
their job. Currently they use mobile phones to make voice call to retrieve
such information while they are on the field. Mobile web could be a very cost
effective solution for this large base of users.
Technology choices
As the developed world moves towards 3G and 4G, it is very clear that
developing world would remain limited to 2.5G and in many cases to just 2G
technologies. Unless 3G and 4G technologies become cost effective enough in
order to useful to the common masses, there would not be very high acceptance
of these technologies. We need to develop technologies that would enable
effective development and deployment of enterprise and other applications
over the mobile web and could provide an effective user experience by using
only 2.5G and 2G technologies. Newer models need to be developed to deliver
application data over SMS and 2.5 G type of technologies. Application models
like AJAX, Cache and Carry , Data hoarding and a combination of these
approaches may offer an effective medium to deploy applications that may be
well suited to developing countries.
For enterprises applications models need to be developed that would enabled
deployment of true asynchronous applications that would alleviate the need
for the users or the devices to continue polling the network and enterprise
network.
Content
Content needs to developed and adapted for local markets and languages.
Specific local interests like horoscopes, sport events etc need to be
developed and delivered.
Conclusion and Recommendations
For mobile web to take off in developing countries like India, specific
developments need to happen in application design, content design and
technologies. Once these things are in place, for developing countries mobile
web may become primary web. Applications need to be made device independent
as much as possible and at the same time new transport related technologies
need to be designed that could leverage available high bandwidth (3G and
2.5G) but at the same time could provide stripped down functionality just
over SMS.