The W3C Mobile Web Initiative (MWI)

Philipp Hoschka,
W3C Deputy Director
Berlin, September 14, 2005


Mobile Web: My First Encounter

i-mode W3C homepage

Reading W3C homepage in Tokyo subway, February 2000

Why Mobile Web Access is Useful

Why Mobile Web Access is Possible

mobile christmas 2004


Some Statistics

Mobile Device Stats

Source: T-Mobile, modeled on Credit Suisse First Boston, Mobile Data 2004, Pyramid Research, Global Mobile Capex Handbook, August 2004

Internet-Enabled Mobile Phone Penetration

April 2004
Japan 79%
Other Asia 54%
Europe 47%
North America 37%
Brazil 37%
Worldwide 49%

Source: A.T. Kearny/University of Cambridge - Judge Institute of Management, July 2004

Why Mobile Web Access is Hard

W3C's Mobile Web Initiative

Standards are Essential for Mobile Web Success

Concerted Community Effort Required

Mobile Web Access Has Significant Potential for Mobile Data

W3C Can Help Enabling the Mobile Web

Managing Liaisons

Mobile Web Best Practices WG: Goals

Mobile Web Best Practices WG: Status

"Best Practices" WG Members: 23

MWI Device Description WG: Goals

MWI Device Description WG: Status

Mobile Web Initiative Steering Council

Sponsor Participation in Marketing and Outreach

MWI Sponsors: 19

It's 1996 All Over Again ...

Web 1996 Mobile Web 2004
Too slow Too slow
Lack of interoperability Lack of interoperability
"What's new?" "What's new?"
Child protection Child protection
Not accessible Not accessible

... But Not Quite 1996

Web 1996 Mobile Web 2004
Few connected users Many potentially connected users
Lack of content Lots of potential content
No industry Big potential industry