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Content vs. presentation
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
Separating presentation is good for localization
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
[lang|=no] > * { quotes: "«" "»" "\2019" "\2019" }

q:before { content: open-quote }

q:after { content: close-quote }
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source: http://www.w3.org/Talks/1999/0830-tutorial-unicode-mjd
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<p lang="en">He said,
<quote lang="no">
Klikk her for å 
vise innholdet i <quote>filskuffen</quote> på 
nytt.
</quote>
</p>