Concise, clear, focused writing is especially important for mobile content. Because mobile devices have physically smaller displays, it is more important to put more information into less text. While writing style is a subjective, non-technical topic, this technique attempts to provide specific guidance as to how authors should approach writing mobile content.
- Use the active voice. It can result in slightly shorter, clearer text. Compare:
- "The bill was passed by Congress today." (passive)
- "Congress passed the bill today." (active)
- Prefer simple constructions. Brevity and clarity are more important than literary style. Strive to use the shortest construction that clearly captures the meaning. Compare:
- "It is expected that, if no objections are raised by the opposing party, that the bill, being proposed by the senator from Alaska, will without delay be approved by a large majority of those who are present in the Senate."
- "The Alaskan senator's bill will likely pass by a large majority in the Senate, if the opposing party does not object."
- Place important information first. Use a traditional journalistic style which puts facts -- who, what, when, where, why -- in the first sentence or two. Example:
- "The Pittsburgh Steelers today defeated the Seattle Seahawks to win Super Bowl XL in Detroit, Michigan. For coach Bill Cowher..."
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