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Best Practice: Ensure that content is suitable for use in a mobile context.

Techniques available for this Best Practice:

This Best Practice, as well as CategoryBpClarity and CategoryBpLimited, may seem to be vague or simply re-stating the purpose of the whole Best Practices document. However, they are really trying to encourage authors to think about the Mobile Web as a distinct medium rather than simply a smaller version of something else. In creating content for the Mobile Web, one is not creating a TV programme or a newspaper; and one is definitely not creating a mini version of a desktop website.

Your users are on the move, they have their minds on other things. They will generally turn to their mobile device to exchange or find a particular piece of information and they're going to want and need to find it quickly. Imagine yourself in a crowded public place trying to use your content. That's the kind of environment in which the Mobile Web is often used - clearly this is very different from sitting on a sofa watching TV or sitting at a desktop computer. That difference should influence an author's thought process from the outset.

Contributions to this wiki are governed by the W3C policies for Contribution to W3C' wiki on Mobile Web.