A latitude-longitude coordinate pair may be the shortest path to an initial resource geo-identity, but issues of location and geography permeate virtually all areas in which the World Wide Web of physical entities is becoming richer and more functional. The emergence of geographic information science disciplines and standardization efforts by many organizations worldwide have shown how important it is to get geography right. A W3C Local Web Working Group would be the right place to develop the vocabularies, ontologies, rules, and practices to do this. A subsequent or adjacent Interest Group could potentially augment this effort by representing a Local Web perspective in other W3C activities. A Geospatial XG is proposed in part to undertake this sort of planning and charter development.