The W3C Mobile Web Initiative
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OUTLINE
- Problems for Network Operators
- Problems for Mobile Web Users
- Problems for Content Authors
- Opportunities
- The W3C Mobile Web Initiative
- MWI Steering Council
- MWI Sponsors
- MWI Participants
- Conclusion
Problems for Network Operators
Stagnating Voice ARPU - Low Data ARPU :
Problems for Network Operators
Figures by countries (source http://blog.webservices.or.kr/hollobit/ )
Problems for Mobile Web Users
- While commuting to work, user sees a URL on a bill-board
- "let's try my snazzy new phone to get access to 'the Web'"
- Works for 15 minutes to figure out how to enter a URL into their
phone's browser
- Seems to load something, but logos and images are so huge that it's
impossible to make sense of the user interface on the small phone
screen
- Tries to log in to favorite Web mail system.
- "Sorry, your browser doesn't support cookies!"
- Throws phone out train window.
Problems for Mobile Web Users (2)
- Poor User experience on constrained device
- Discoverability problems : hard to find mobile Web compliant sites
Problems for Content Authors
Source: RusselBeattie.com
Problems for Content Authors (2)
- Affordability : developing one version for each ? maintaining the same
raw data in multiple places ?
- Adaptability with good user experience ?
Hardware Limitation?
Probably not :
- CPU Power ? 150 DMips / 16Mo for low-end phones - 750 DMips / 256Mo for
high-end phones
- Visual ? Screen up to 640x480
- Interaction ? Keyboards / Stylus / joystick / ...
- Network speed ? GPRS / EDGE / WCDMA / 3G networks up to few Mb/s
But battery is still a problem
Missing Web Technologies?
Probably not :
- Dedicated Markup for constrained devices
- Technologies for Delivery Context Information Management and
Exchange
- Technologies for Device Independent Authoring
- ...
But implementations are still on their way
Is the Mobile Web needed at all?
For sure YES !
- Small screen : light and handy way to bring the Web with you
- The Web with you everywhere :
- Location Based Service
- Enhanced interaction with daily life (camera, ...)
- access the information exactly when you want or need it
- Diversity of equipments
- use the device which best suits you
- ...
The Roots of the Mobile Web Initiative
- Nov. 2004 : W3C Workshop on the Mobile Web Initiative
- Network Operators (Vodafone, Orange, T-Mobile, NTT DoCoMo, 3UK,
...)
- Phone Manufacturers (Nokia, Sony-Ericsson, ...)
- Authoring tool manufacturers (Adobe, Macromedia, ...)
- Browser vendors (Opera, Access, ...)
- Content Providers (BBC, ...)
- Big players (IBM, HP, Microsoft, ...)
The Roots of the Mobile Web Initiative (2)
- Output :
- Missing guidelines and best practices for content authors
- Missing Interoperability/agreement on the global framework leading
to usability issues
- Discoverability problem
- Missing reliable repository for device informations
The Mobile Web Initiative
- Launched in May 2005
- 17 Founding Sponsors
- 2 Technical Working Groups
- Best Practices Working Group
- Device Desciption Working Group
- Driven by the MWI Steering Council
Why an Initiative?
- No foreseen development of any new technology
- Development of Guidelines and Best Practices
- Development of "MobileOK" Trustmark
- Marketing and Outreach activities
- Training
- ...
Why W3C is leading?
- Has mobile experience since 1997
- XHTML
- MMS content types (SMIL, SVG)
- Device Independence (CC/PP, UAProf)
- Mobile becoming Web first class citizen
- Leading consensus-building organization of the Web
- Experience in "breaking up silos"
Why W3C is leading? (2)
Why W3C is leading? (3)
Good liaisons with other standardization bodies in the mobile space
MWI Steering Council
- MWI maintained through financial support by sponsors
- Leadership through seat on MWI Steering Council
- Develop MWI-supported Activity proposals
- Receive report on MWI progress
- Prioritize future work items
- Advice on marketing and oureach activities
- Press release on joining
- Testimonials
- MWI Sponsor logo
- MWI seminars, talks
- MWI publications
- MWI tradeshow appearances
- Manage liaisons
MWI Participants
Afilias Limited |
AOL |
Argo Interactive |
AT&T |
BBC |
Boeing |
CDAC |
Drutt Corporation |
ETRI |
ElMundo |
Ericsson |
France Telecom |
Fondation CTIC |
Fondation ONCE |
Google |
Indus Net Technologies |
HTML Writers Guild |
ICRA |
Mobileaware |
mTLD Consortium |
Nokia |
NTT DoCoMo |
Openwave |
Opera |
Royal National Institute for the Blind |
Segala M Test |
Sevenval AG |
T-Online |
TIM Italia |
University of Helsinki |
Vodafone |
Volantis |
WURFL Team |
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Conclusion
- The W3C Mobile Web Initiative is taking off
- Time to join W3C and MWI participate and influence the work
- In-depth technical presentation of ongoing work to be presented
tomorrow