As STMicroelectronics e-Marketing innovation manager I'm initiating various activities toward advanced knowledge management techniques within the company. My axis of research are mainly oriented toward the deployment of implicit knowledge dissemination as far as ST has a broad range of products and technologies that has to be shared among 50'000 employees and the overall semiconductor engineer population. As a first step, we focused our effort to structure the data being very active to support the creation and deployment of RosettaNet XML standards. I'm know influencing the organization to consider non-structured data sharing. This supposes the usage of meta data to categorize the non-structured information in different forms. The current internal projects are related to RSS/RDF/SW/DC implementation. I'm also considering knowledge visualization to draft application block diagrams coupling RDF and SVG on the form of TOPIC Map. I wish to attend your workshop to extend my network and identify individual and organization bodies with whom we may collaborate to seed this concepts at STMicroelectronics and/or to develop proof of concepts.

About Jean-Claude MORAND

Jean-Claude MORAND is the author of three books covering various aspects of the e-Business. Cyberstrat published in 1997, Marketing 1to1 and Internet and French Tourism and Internet in 1999. Jean-Claude has a Doctorate in Management and a DEA in Information System. In 1987, he conducted a first market survey on Internet for DIGITAL Equipment Intl. as International Marketing Manager. Awarded as Manager Réseaux Télécoms in 1994. Since May 1999, he is Corporate e-Business Program Manager for STMicroelectronics. As such, he contributes to XML process definition with RosettaNet and was a member of the SI2/ECIX consortia. He also chairs the e-Commerce expert group of the ESIA.

About STMicroelectronics

STMicroelectronics is a global leader in developing and delivering semiconductor solutions across the spectrum of microelectronics applications. An unrivalled combination of silicon and system expertise, manufacturing strength, Intellectual Property (IP) portfolio and strategic partners positions the Company at the forefront of System-on-Chip (SoC) technology and its products play a key role in enabling today's convergence markets. The Company's shares are traded on the New York Stock Exchange, on Euronext Paris and on the Milan Stock Exchange. In 2003, the Company's net revenues were $7.24 billion and net earnings were $253 million. Further information on ST can be found at

Jean-Claude MORAND, PhD
e-Marketing Innovation Manager
GENEVA - Switzerland
Phone +4122 9295838