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The VCML Approach
•Vodafone’s internal mark-up for portal integration
•Built to satisfy a set of specific use cases / requirements
•Encoding Metadata and Context (Application) information separately from content
•Cross-references between
content and metadata elements.
•Extensible approach, incorporating
existing metadata standards (PRISM,
Dublin Core) and proprietary namespaces.
•Metadata available to any upstream processor to enable adaptation.
•Enabling semantics to be linked to presentation elements (e.g. column 2 of this game results table is the team name and column 5 is their score) means you can adapt content to the appropriate medium.
•Showing the whole table; showing just columns 2 and 5; reading team name and score aloud