5
Metadata
•Quality metadata enhances the user experience
•Mobile user experience: right content now, not “what you probably want to see.”
•Content service providers can adapt formats, but it cannot invent information reliably
•Standardized metadata enhances up-sell/cross-sell opportunities
•Madonna News article -> Madonna Ring Tone -> Madonna Video -> Madonna Alert
•Child protection systems more reliable
•Content service providers can facilitate business relationships between content providers
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