Metadata
• Quality metadata enhances the user experience
• Mobile user experience: right content now, not “what you probably want to see.”
• Content service providers can adapt formats, but it cannot invent information
reliably
• Standardized metadata enhances up-sell/cross-sell opportunities
• Madonna News article -> Madonna Ring Tone -> Madonna Video -> Madonna Alert
• Child protection systems more reliable
• Content service providers can facilitate business relationships between content
providers