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Conclusion
•Metadata is crucial for providing coherent user experiences, particularly when it comes to mobile devices •Lack of standardization for metadata inclusion means metadata exists in “islands” and is not widely understood/implemented •Standardization of will lead to an “ecosystem” of services based around metadata, and help to deliver truly innovative experiences to mobile platforms
•Further standardization in the area of metadata vocabularies is also required
•Work on metadata must be aligned with other industry work on identity
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•Thanks,
•Dan Appelquist
•Vodafone Group Technology
•daniel.appelquist@vodafone.com