•Quality
metadata enhances the user experience
•Mobile
user experience: right content now, not “what you probably want to see.”
•Content
service providers can adapt formats, but it cannot invent information reliably
•Standardized
metadata enhances up-sell/cross-sell opportunities
•Madonna
News article -> Madonna Ring Tone -> Madonna Video -> Madonna
Alert
•Child
protection systems more reliable
•Content
service providers can facilitate business relationships between content providers
•