•Metadata is crucial for
providing coherent user experiences, particularly when it comes to mobile
devices
•Lack of standardization for metadata inclusion means
metadata exists in “islands” and is not widely understood/implemented
•Standardization
of will lead to an “ecosystem” of services based around metadata, and help to
deliver truly innovative experiences to mobile platforms
•Further
standardization in the area of metadata vocabularies is also
required
•Work
on metadata must be aligned with other industry work on identity
•
•Thanks,
•Dan
Appelquist
•Vodafone
Group Technology
•daniel.appelquist@vodafone.com