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Metadata is
crucial for providing coherent user experiences, particularly when it
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comes to mobile
devices
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Lack of
standardization for metadata inclusion means metadata exists in “islands”
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and is not widely
understood/implemented
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Standardization
of will lead to an “ecosystem” of services based around metadata,
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and help to
deliver truly innovative experiences to mobile platforms
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Further
standardization in the area of metadata vocabularies is also
required
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Work on metadata
must be aligned with other industry work on identity
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Thanks,
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Dan Appelquist
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Vodafone Group
Technology
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daniel.appelquist@vodafone.com
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