•User context (née
“Preferences”)
•Location
•At work / at home / on holiday
•Age
•Topics of interest (“likes Madonna”)
•Connections to others
•Schedule
•Situational Context
•In a meeting
•At a conference
•Travelling to Dublin
•At a concert
•Event-based context
•Time of day
•Current events (the Olympics)
•News/Information
•Messages
•Application-specific information (e.g. flight timetables)
•Putting it all
together:
•When you pick up
your mobile phone on your way to the airport
for your trip to Dublin to attend a conference on
metadata, you see that your flight has been
cancelled and are easily able to rebook on
an alternate flight.
•When you arrive in
Dublin, you again glance at your phone and see
that there’s a surprise Madonna concert
happening the day after your conference. You’re
prompted for whether you want to buy tickets now
and extend your stay an extra day.
•While at the
conference, you receive only high priority messages.
•At dinner, your
phone tells you that there are others attending
the same conference who will also be going to the
concert – you can choose whether or not to
advertise this fact yourself to your colleagues.
You bond with your fellow Madonna fans.
•The next day, at
the concert, you create mobile blog entries using
your camera phone. News wires pick up your
pictures and you get some nice royalties.
•
•…or other, more
innovative, ideas…