•Vodafone’s internal mark-up
for portal integration
•Built to satisfy a set of
specific use cases / requirements
•Encoding Metadata and Context
(Application) information separately from content
•Cross-references
between
content and metadata elements.
•Extensible approach,
incorporating
existing metadata standards (PRISM,
Dublin Core) and
proprietary namespaces.
•Metadata available to any
upstream processor to enable adaptation.
•Enabling semantics to be
linked to presentation elements (e.g. column 2 of this game results
table is the team name and column 5 is their score) means you can adapt content to
the appropriate medium.
•Showing the whole table;
showing just columns 2 and 5; reading team name and score aloud