Conclusion
Metadata is crucial for providing coherent user experiences, particularly when it
comes to mobile devices
Lack of standardization for metadata inclusion means metadata exists in “islands”
and is not widely understood/implemented
Standardization of will lead to an “ecosystem” of services based around metadata,
and help to deliver truly innovative experiences to mobile platforms
Further standardization in the area of metadata vocabularies is also required
Work on metadata must be aligned with other industry work on identity
Thanks,
Dan Appelquist
Vodafone Group Technology
daniel.appelquist@vodafone.com