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Quality metadata
enhances the user experience
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Mobile user
experience: right content now, not what you probably want to see.
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Content service
providers can adapt formats, but it cannot invent information
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reliably
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Standardized
metadata enhances up-sell/cross-sell opportunities
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Madonna News
article -> Madonna Ring Tone -> Madonna Video -> Madonna Alert
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Child protection
systems more reliable
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Content service
providers can facilitate business relationships between content
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providers
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