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°03.06.20.fr | Mindshare of the Ignorant

"Mindshare" is a technology buzz-word that specifies some portion of ownership in the "attention economy": simply, you have folks' attention and sympathy. However, while I was explaining the vagaries of technology politics, I stumbled upon the ironic turn of phrase that to be effective you still need the "mindshare of the ignorant." For example, the proposition that Iraq sponsored the 9/11 attacks and possessed weapons of mass destruction that were an imminent threat ...

°03.06.19.th | Strangers Like Me?

Cambridge Public Library is modern: the return date is printed out from a computer onto a little receipt. While the flimsy slip of paper might serve as a bookmark, it also deprives me of one of my small pleasures: wondering about the life of the book. I miss the stiff card that slid into its smart, little, manila pocket. I'd wonder about the skill or hurriedness of the librarians that placed their stamp within the grid of square boxes. If I noted a similar carefulness or disregard, could I can discern the signature style of a particular librarian? Is this book popular? If so, how did those fifty other people who held this book for hours on end read it? Perhaps they turned the pages while laying in their bed, riding the subway, or picking their nose? (What is that smudge!?) Or, often, if I'm one of the exceptional few, were those other two people at all like me? What kind of weirdo would take this book out? And what was it like for a book to sit in one place, perused but passed over, for ten years?

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